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Perfect 10 vs. Perfect Ten

Two similar domain names expired at Network Solutions and were auctioned at NameJet in the last two weeks. I thought it was worth comparing Perfect10.com and PerfectTen.com to share why I think there was such a substantial difference in the sale prices of these two similar domain names.

Perfect10.com was created in 1998, and PerfectTen.com was created in 1997. Both domain names appear to have been owned by the same entity, an adult publishing company behind the Perfect 10 brand. Perfect10.com sold for nearly 9x the sale price of PerfectTen.com. Interestingly, I do not believe the same entity won both domain name auctions at NameJet.

GoDaddy Announces COVID-19 Related Layoffs

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Some unfortunate news to report from GoDaddy this morning. GoDaddy CEO Aman Bhutani had the difficult job of announcing a round of layoffs at the company, the direct result of the impact the COVID-19 coronavirus has had on the company. The news comes less than three months after the company “pledged not to lay off employees for at least 90 days,” according to a Phoenix Business Journal article from April.

“Flip” and “Domains” License Plates

I know there are a bunch of domain investors who have domain investing vanity license plates. In Massachusetts, our vanity plates can only have a maximum of 6 letters, and DotCom and Com are both taken already. There aren’t really any other domain industry license plate that would make sense for me.

Adam Strong shared a photo he took at Lowe’s last night of two Illinois vanity license plates that seem to have picked the perfect parking spots. A car with the “Flip” license plate was parked next to Adam’s truck with the “Domains” license plate.

Pretty serendipitous.

Why I Don’t Hold Out for Top Dollar

When it comes to domain investing and selling domain names, there is a wide variety of thoughts on optimizing domain name sale prices. Some people, like Rick Schwartz, will almost never sell a domain name for less than the optimal market value. As you should know, Rick has done very well with his domain investments and this strategy.

I tend to utilize a different strategy for my domain name sales. For my “inventory” domain names, which make up approximately 90% of my domain portfolio, I try to achieve as high of a price as possible, but I am content selling for a fair price and nice ROI even if the sale price is not optimal.

Fitbit.com Domain Name Cost Just $2,000

Fitbit has become one of the most well known brand names in the fitness space. In November of 2019, it was announced that Google would be acquiring the publicly traded company for $2.1 billion. In addition to having an app, the company primarily operates on its brand match Fitbit.com domain name.

Fitbit founder James Park recently participated in the How I Built This with Guy Raz podcast on NPR. In addition to discussing how he built the fitness tracking device company, he also discussed what went into creating the Fitbit brand name and how his team decided on the Fitbit branding.

LifeInsurance.com.au Sold for $100,000 AUD

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Another $100,000 AUD domain name sale was reported over the weekend. Erhan Karabardak, Director at Cooper Mills Lawyers, reported that LifeInsurance.com.au was sold for $100,000 AUD. His firm was involved in the deal. At today’s exchange rate, that is approximately $68,349 USD:

The sale was reported by Domain Name Junction, a publication that focuses on the Australian domain name marketplace. LifeInsurance.com.au was reportedly acquired by the company that operates the Money.com.au business.

In May, it was reported that the Sleep.com.au domain name was also sold for $100,000 AUD. This sale currently ranks #34 on the DNJournal year to date sales report. Once Ron Jackson archives the LifeInsurance.com.au sale, it will rank in the top 10 ccTLD domain name sales of the year. The sale of LifeInsurance.com.au will also rank near the top 10 .com.au domain name sales of all time, as recorded by NameBio.

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