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Tom McCarthy Shifts from DBS to DomainNames.com

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Tom McCarthy has been one of the top domain brokers on the GoDaddy Domain Brokerage Service (DBS) team, with more than $75 million in brokered deals under his belt. I’ve worked with Tom on several sales negotiations, and I know he often represents vetted buyers whose budgets allow them to acquire valuable domain names.

According to a LinkedIn update (posted below), Tom is shifting from the DBS team to GoDaddy’s recently launched DomainNames.com marketplace.

With this shift, Tom will primarily focus on representing sellers through GoDaddy’s DomainNames.com marketplace, while the DBS team continues to handle inbound inquiries for domain names not listed for sale on GoDaddy. In select situations, such as with repeat clients, high-value buyers, or by request, Tom may still lend his expertise on the buyer side, particularly where his historical relationship or negotiation skillset adds value.
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Would You Trust AI Tools to Backorder / Bid on Domain Names?

I currently use AI to supplement my daily domain name research. I do all of the work on my own, and I follow that with some manual prompting to help me uncover domain names that are pending delete or coming up for expiry auction that I may have overlooked.

At some point, I suspect I will use tools that are automated. Instead of plugging in the data and adding prompts to find domain names, this will be done by AI and the domain names will be shown to me without any of my own involvement.

Platform Commission is Like Snow Removal Cost

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I was chatting with a friend about landing page options and platform commissions. In general, I list a large percentage of my portfolio on Afternic, Spaceship, or both, giving up a significant chunk of revenue for successful sales. I liken this to cost to what I pay for snow removal.

I would guesstimate that 25% of my friends have snowblowers and they take care of removing snow themselves. We have a long and fairly steep driveway, and we have a snow plow contractor that comes to remove snow when it’s more than 3″ deep. I think we pay something like $75/plow. To me, this is money well spent. I don’t have to go outside to do this work in the snow, I don’t have to buy or maintain a snowblower, and I don’t have to deal with sore muscles from shoveling. Occasionally, the plow doesn’t come at an optimal time, but I think it’s better than doing it myself.

Downside of Price Inconsistency

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I try to keep my prices consistent across sales platforms. When I change prices on one venue, I typically try to change it everywhere. This doesn’t always happen though.

While at the ICA meeting, I sold an inventory-quality domain name. I went to check where the domain name resolved, and I saw it was resolving to a different platform. It also had a lower price by about $1,000. I was out for dinner, so I didn’t have a chance to either remove the listing or change the nameservers.

GoDaddy Extends LTO to $5 Million – but Use Discretion

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On Friday, GoDaddy (via Afternic) announced it would allow sellers to offer Lease to Own (LTO) transactions for up to $5 million. Since inception, GoDaddy has capped the maximum LTO deal at $100,000, so this extension offers greater flexibility to domain name sellers.

I think this is great, but domain investors need to use their best discretion with an offering of this magnitude.

Great ICA Meeting Capped by Meaningful LBMA

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By all accounts that I’ve heard, the ICA meeting last week was a big success. Thanks to the efforts of Kamila, Tiffany, and the ICA board, the ICA pulled off another well-attended event in Las Vegas. The event was held at a new venue – Park MGM – and I think that was a good choice, particularly due to the non-smoking environment and smaller footprint.

My single disappointment was that I had to leave early for a family commitment. As a result, I did not have the opportunity to meet with everyone I wanted to see. I did connect one on one with quite a few friends and colleagues who I only see once a year, and that made the trip worthwhile.

My personal highlight of the ICA meeting was being voted the recipient of this year’s Lonnie Borck Memorial Award.