Home Blog Page 1168

How I Speculate on “Future Trends”

Because my business model relies on quick flips, I don’t hand register too many names with the hopes of selling them in a few years. Most of my acquisitions are made to capitalize on current services, products, and sometimes trends. However, sometimes I do make purchases based on the potential for future value.

At the end of 2009, I learned that there were a few cities vying for the 2018 Winter Olympics. I did some research and found that Pyeongchang, South Korea was a leading candidate, so I investigated what domain names were available. I know the Winter Olympics aren’t nearly as popular as the Summer Olympics, but I also know that hosting them will almost certainly bring tourism.

Instead of registering Olympic-related domain names, which is what many newbies and rookies do, I hand registered a few names I thought might have value should Pyeongchang be named the host. This morning, Pyeongchang was named the host of the 2018 Olympic Games.

The domain names I was able to secure include:

  • PyeongchangRestaurants.com
  • PyeongchangTours.com
  • PyeongchangVacation.com
  • PyeongchangVacations.com
  • PyeongchangSouthKorea.com

I tried to buy Pyeongchang.com, but the asking price was too high. I also see PyeongchangHotels.com on Sedo, but I don’t wish to make a $1,000 minimum offer.

I don’t know if my domain names will see significant offers or just one offer, but it’s neat to speculate like this. I don’t think this is like playing the lottery because I did my research and knew that there was a good chance at least one of the names would have value if Pyeongchang was chosen.

Current State of the Market: Domain Broker Point of View

For those of us who frequently sell domain names, we know it can be challenging to do so in the current economic conditions. I reached out to several domain brokers to ask what they are currently experiencing in the domain aftermarket, and their insight is below.

Mike Fiol of Boxcar and DomainConsultant.com

“For years I’ve been criticizing our industry’s penchant for generalization. What is the state of the industry? Well, that depends on which segment you are referring to: ccTLDs, keyword rich, GEO, brandable, single word, etc. So let’s look at the good areas.

Brandable generic .coms have risen, as we predicted publicly in 2008, replacing the keyword rich variety as the sales staple. Got generic one-word domains? Hold. Other promising areas include ccTLDs, Spanish and GEO domains, the fastest growing traffic/end user segments.

But the truth is the domain industry is in flux, tossed into cautious turmoil by ICANN, leaving us at a transcendental crossroad. For there are two possible outcomes: the new gTLDs will devalue existing extensions or they will increase and perhaps, finally fortify value.

Domainers need to decide which road to take and by doing so, may help define the state of the industry…for at the moment, it is largely unpredictable, unidentifiable.”

Rob Sequin

“First, I’ll say that speculation is out of the market. So, the “good old days” of a quick flip on the forums or via a broker is pretty much dead from where I sit.

There is some speculation .co domains and there will be speculation in the next dot whatever too but established .com portfolio owners are either selling, developing and/or dropping domains but generally they are not buying.

There are a few portfolio owners who are adding to their portfolios IF they are presented with great domains that are a perfect fit for them AND priced reasonably.

There are end users who are buying but they are on the “mom and pop” end ($500 to $2500) or the real high end with start up with venture capital backing. I don’t have hard stats but I’d say the $5000 to $50,000 pricing for sales to end users is way off.

Also, the usual buyers in most of the drop auctions are just not there. I have watched LOTS of domains expire so I could hand reg them while several years ago I’d have to pay $69 to $250 for just low value domains that I wanted.”

Toby Clements

“When someone asks me how the industry is doing I only think of one thing every time. What have sales been like, and how does my bottom line look?

Well, this time is no different. When Elliot asked me about this I thought about the past two months of being back in the saddle selling names. Most of you that know me, know that am a salesman at heart. One thing I know for sure is to keep tabs on what is selling, and more importantly, what is not selling.

What I have been seeing is the less expensive names or “value oriented names” have taken a front seat for the masses. Names that sell from 1k – 6k are no brainers to most anyone that invests, and for those that are new to the game or don’t have large bankrolls, these are the most attractive.

I have done five, six and seven figure deals. I like all of them, but it’s my opinion that right now the really hot, and consistant sales are the smaller ones.

It’s great to hit doubles, triples, and home runs. It’s the best feeling in the world when you hit a grand slam, but don’t forget about the singles because they can win the game too.”

Dave Evanson of Sedo

“The current domain market may not be sizzling but it isn’t on ice either. It’s holding its own and doing much better than the rest of the economy. Buyers continue to be selective with many looking for their favorite verticals (such as insurance), categories and types of domains with monetization strategies and price ranges in mind. Money continues flowing in from pockets of global wealth, money managers, twenty trillion dollars a year in inheritance in North America alone to younger, more web savvy generations and from companies large and small shifting offline advertising dollars to online marketing including domain holdings.

Domain sellers are a bit more aggressive today given high levels of premium inventories on the market. Some “long time” domain investors need or want to raise cash while a growing number of them are coming into retirement age after 10-15 years in the business. Premium keyword .com names are appreciating nicely whereas .net and .org are hanging in there for now. With the new TLDs .info and .us may be on their last legs.

The creative talent behind .co is continuing to inject excitement into that baby. The 2,000 or so yet to be born extensions will have a few survivors. These, along with companies (like Facebook) promoting and using their own domains, will create more clutter in the space and the result will be a halo effect leaving the .com as king. The industry is becoming more sophisticated as evidenced in part by its ability to distinguish between, and appropriately valuing, end user and domain investor sales. An increasing percentage of blockbuster deals are staying private especially among non-public companies and domain investors.”

Pat Calvoni of Afternic

“In the past many purchases were made based on speculation—in the hope that the domain could be flipped for a significant profit. Now, with the economy still weak I think that buyers—both domain professionals and end users—are more cautious about their purchases than they were a few years ago. People are coming to the table with a specific business model, or a clear investment strategy in mind. This caution really means that we have to be more focused than ever on the “value sell” when negotiating.

People will spend, but only if they are really clear about the potential ROI from the domain purchase. I think that is where we provide a real advantage to both domain sellers and buyers. We’re here answering questions and clarifying the value proposition, which gets a lot of “on the fence” buyers sold.”

Visit Geo Domain Names Owned by Tourism Boards & CVBs

Yesterday, I reported that VisitCuba.com sold for $100,000 + stock worth around $11,000. Other Visit geodomain names like VisitStockholm.com, VisitBerlin.com, and VisitFlorida.com have sold for significant sums, and I know of a few pretty large sales and offers that are either private or haven’t been closed yet (like VisitTurkey.com).

I own a few Visit city .com domain names and have been interested in selling these and/or buying additional names (I own VisitSaoPaulo.com, VisitBogota.com, and VisitGrandCayman.com). I’ve done quite a bit of research to see what entities own other Visit domain names, and a considerable number of them are owned by tourism ministries, boards, and CVBs.

I think the usage by these organizations has given some authority to the “Visit” branding, which in turn has made them more valuable. As a domain investor, I see a downside being that when you use the call to action VisitXYZ.com, it sounds like you’re telling people to go and visit XYZ.com.

I want to share some of my research on Visit domain names which are owned by tourism boards of various cities, states, and countries. This is by no means a complete list. Feel free to post the ones you know about in the comment section.

  • VisitCalifornia.com
  • VisitFlorida.com
  • VisitMaine.com
  • VisitNebraska.com
  • VisitVermont.com
  • VisitVirginia.com
  • VisitCharlotte.com
  • VisitDallas.com
  • VisitDenver.com
  • VisitDetroit.com
  • VisitJacksonville.com
  • VisitHouston.com
  • VisitLasVegas.com
  • VisitOrlando.com
  • VisitPittsburgh.com
  • VisitPortland.com
  • VisitSanAntonio.com
  • VisitSanDiego.com
  • VisitStLouis.com
  • VisitChile.com
  • VisitCostaRica.com
  • VisitEngland
  • VisitIceland.com
  • VisitJamaica.com
  • VisitJordan.com
  • VisitMexico.com
  • VisitMonaco.com
  • VisitPanama.com
  • VisitPortugal.com
  • VisitScotland.com
  • VisitSweden.com
  • VisitBarcelona.com
  • VisitBerlin.com
  • VisitDublin.com
  • VisitPuertoVallarta.com
  • VisitStockholm.com
  • VisitVancouver.com

DNForum Releases iPhone & Android Apps

I just learned that DN Forum has released iPhone and Android apps to make it easier for forum members to read and participate from their smartphones.  According to DNF owner Adam Dicker, the forum has “opened its community to mobile visitors, all while maintaining the unique character, originality and functionality of the existing domain name community.

DNForum is the largest domain forum with over 105,000 members, and it’s likely the most active forum as well. The app is going to make it far easier for members to participate from their mobile devices. Smart move, IMO.

Unfortunately, because I use a Blackberry, I won’t be able to download the app. There have been a number of times I’ve wanted to follow up on a private message or respond to a thread when I’m away from my desk, but it’s not really feasible to do from a Blackberry.

The app is now available in the iTunes Store for just $4.99.

Press Release:

The world is going mobile – go mobile with it! The all new DNforum.com Mobile Suite breaks new ground by empowering users to interact iPhone and Android apps. Dnforum.com / DNF.com now opened its community to mobile visitors, all while maintaining the unique character, originality and functionality of the existing domain name community.

Dnforum has over 105,915 members buying, selling and talking about domain names every minute of every day.   You should visit Dnforum.com and read some of the over 1.7 million posts so that you can learn how to buy a domain for $50 and sell it 3-6 months later for 10 times that.   Domains are like virtual real estate that you can buy and flip for profit.

Dnforum.com is the largest membership based domain name forum in the world.   Join Dnforum.com Now! and see what you have been missing.

VisitCuba.com Sells for $100k + Stock

According to a MarketWire press release on Yahoo Finance, a publicly traded company called Leisure Canada has acquired VisitCuba.com for cash and stock. Leisure Canada “acquired the domain name, website and assets related to “visitcuba.com” for total purchase consideration of $100,000 USD in cash and 84,746 Class A common shares of the Company.” The value of the shares right now is a bit over $11,000 USD.

The domain name was previously owned by a New Hampshire-based company that owns a significant number of Visit domain names. Incidentally, the company is called Visit Canada, but it does not appear to have any relationship with the buyer. The seller also owns names like VisitCanada.com, VisitMiami.com, VisitQuebec.com, VisitBoston.com, and a number of other Visit geodomain names.

Leisure Canada’s President and CEO, Robin Conners commented,  “the opportunity for growth in the tourism sector is significant and visitcuba.com fits perfectly with Leisure Canada’s current assets under development and with its broader growth strategy in Cuba.”  The company is expecting to re-launch a website by next year, and it will offer a hotel reservation engine and have Cuban tourism information.

I think it’s a pretty good sale for the former owner. I’ve sent him an email, and will post comments when I hear back.

Thanks to  George Kirikos for the tip.

Interesting Network Solutions Adwords Special Offer

I was checking to see how companies rank in Google for the most frequently searched domain name related terms, and I saw a unique Network Solutions Adwords advertisement. Instead of the typical link to its website, there’s a button to click to view the offer (in addition to the link).

When you click the link, you’re taken to a Google Offers page rather than the actual NetSol website. On the Offers page, you’re given the choice of printing the coupon or saving the page with your other offers. Interestingly, it doesn’t seem like there’s a link to the NetSol website.

One thing I find peculiar about this is that Google Offers doesn’t appear to be set up for a strictly online merchant like Network Solutions. It would have been smarter if there was another button (or alternate button) that allowed the visitor to click through and have the redemption code plugged into the shopping cart or  overlaid  on the website to show that the coupon is acknowledged.

The other thing I find interesting is that Network Solutions appeared as the #2 advertiser for that search, while Go Daddy was above this ad. That seems to indicate that GoDaddy is paying more per click, but Network Solutions looks like its getting better placement and more visibility with that ad.

I wonder if Google does this for all advertisers that use Google Offers, as I haven’t seen it before.