GoDaddy launched a new campaign to offer resources to its business clients to help stay open during these uncertain, but certainly challenging times. The campaign is called “Open We Stand,” and it uses the #OpenWeStand social media hashtag:
We’re doing everything we can for small businesses during these tough times. Our COVID-19 resources can help you keep your business open, even if your doors are closed. #OpenWeStandhttps://t.co/p85x1xCkqh pic.twitter.com/rW5gX9OYHw
— GoDaddy (@GoDaddy) March 20, 2020
Because GoDaddy is a domain name registrar, I was curious to know what extensions GoDaddy registered to match the #OpenWeStand campaign. Using DomainTools, I can see the company registered 5 OpenWeStand domain names:
- OpenWeStand.com
- OpenWeStand.net
- OpenWeStand.org
- OpenWeStand.info
- OpenWeStand.us
It looks like all of these domain names are new registrations, so they were not purchased via the aftermarket. Using the Whois History tool at DomainTools, it would appear that none of these domain names were previously registered by anyone before GoDaddy registered them.
All of these domain names are forwarding to the GoDaddy COVID-19 Small Business Support section of GoDaddy’s website. This is not surprising since this is a GoDaddy initiative and the company would want to direct visitors to its own resources rather than creating a new website for the campaign.
It’s not surprising that GoDaddy registered these domain names, but I thought it would be interesting to have a look at the domain names GoDaddy chose to register because it could have been sufficient to just register the .com and maybe the .org.
As received in email from GoDaddy CEO
“To help you keep your venture going, we’ve pulled together free products, resources and tools from trusted sources. You’ll find videos and articles specific to your challenges — and a community of small businessowners to support you with creative solutions that are working.”
So what they did is to curate a list of *Trusted*
Free Tools
Free Products
Free Resources
How about giving small businesses a discount on the products they own. Waiving some of the fees and extending grace periods.