I’ve been learning quite a bit about ccTLD domain names (before and during the TRAFFIC conference), and I wanted to share one quick lesson. Registrants for each country’s ccTLDs have their own unique registration quirks. This makes it quite important to do research about the country and the registration habits if investment is the primary goal (as opposed to development).
- Hyphens may be very popular
- English may be preferred over the native language
- Abbreviated words may be common
- Call to action domain names are popular
It’s important to learn about the ccTLD and the country before you make an investment. You don’t necessarily need to spend time in the country, but it certainly would help to see how the businesses are using domain names to enhance their brands. After all, most of the bigger ccTLD sales are to end users, and if you are investing, you should research what will be most valuable to your potential buyers.