While watching the World Cup, I saw a Godaddy commercial featuring Chadocho Cinco, the Cincinnati Bengals wide receiver previously known as Chad Johnson. In the commercial, Chad mentions that his domain name is registered at Godaddy.
Truth be told, OchoCinco.com, the player’s official website is in fact registered with the world’s largest domain registrar, Godaddy. However, CampOchoCinco.com, a website promoted on the official website is actually registered at Dotster, a competing registrar.
I guess it would be similar to an athlete who is endorsed by Nike wearing Nike cleats on the field but Adidas sneakers in the weight room.