Amazon probably owns one of the largest portfolios of new gTLD domain names. A day doesn’t go by without me reading my DomainTools Registrant Monitor email and seeing at least several new gTLD domain names added to Amazon’s portfolio. Amazon seems to be doing most of its buying for protective reasons than for proactive usage, but they have a lot of new gTLD domain names.
One thing that has alluded Amazon, though, is the .Amazon new gTLD extension. Amazon would love to have the opportunity to operate the .Amazon domain name extension. Because of the objection from several countries in the Amazon River region, Amazon did not yet secure the rights to operate .Amazon. In fact, this has become a pretty big battle.
Last week, the New York Times published an article about the fight for the .Amazon extension. For those who are unaware of the drawn out discussion and negotiation for .Amazon, the NYT article offers a pretty good overview. Here’s an excerpt with the latest counterproposal from the countries who object to Amazon operating the .Amazon extension:
“The countries challenging the retailer, however, said they wanted shared governance of the .amazon domain, to protect the name and to ensure they will have a say in how it is used in the future.
“We would like to be able to raise objections to specific names,” said Mr. Zaluar.
In its latest counterproposal, Brazil put forward the idea of a committee with representatives from all eight governments and Amazon.com that would approve extensions of the domain.”
Assuming Amazon wins the right to operate .Amazon, I look forward to seeing how Amazon actually uses .Amazon domain names. Amazon has used at least one of its .AWS domain names in a major television campaign. I highly doubt we will see .Amazon domain names used widely, but it will be interesting to see what the future holds for Amazon and .Amazon.