NY Times Writes About .Amazon

Amazon probably owns one of the largest portfolios of new gTLD domain names. A day doesn’t go by without me reading my DomainTools Registrant Monitor email and seeing at least several new gTLD domain names added to Amazon’s portfolio. Amazon seems to be doing most of its buying for protective reasons than for proactive usage, but they have a lot of new gTLD domain names.

One thing that has alluded Amazon, though, is the .Amazon new gTLD extension. Amazon would love to have the opportunity to operate the .Amazon domain name extension. Because of the objection from several countries in the Amazon River region, Amazon did not yet secure the rights to operate .Amazon. In fact, this has become a pretty big battle.

Last week, the New York Times published an article about the fight for the .Amazon extension. For those who are unaware of the drawn out discussion and negotiation for .Amazon, the NYT article offers a pretty good overview. Here’s an excerpt with the latest counterproposal from the countries who object to Amazon operating the .Amazon extension:

“The countries challenging the retailer, however, said they wanted shared governance of the .amazon domain, to protect the name and to ensure they will have a say in how it is used in the future.

“We would like to be able to raise objections to specific names,” said Mr. Zaluar.

In its latest counterproposal, Brazil put forward the idea of a committee with representatives from all eight governments and Amazon.com that would approve extensions of the domain.”

Assuming Amazon wins the right to operate .Amazon, I look forward to seeing how Amazon actually uses .Amazon domain names. Amazon has used at least one of its .AWS domain names in a major television campaign. I highly doubt we will see .Amazon domain names used widely, but it will be interesting to see what the future holds for Amazon and .Amazon.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. “Amazon has used at least one of its .AWS domain names in a major television campaign.”

    And they since dumped advertising it?

    These new tlds are dead in the water, if they get amazon.com they still won’t do anything meaningful with it. This is one of those pointless battles, might have been worth fighting over 5 years ago when the success of ntlds was unknown, but today not really.

      • TCP/IP became standard in 1983, the .com TLD rolled out 34 years ago.. Definitely not in an early stage anymore. The recent new TLD registration numbers are screaming one word and one word only: Saturation.

        • We are all dead in hundreds or thousands of years. How long are you going to wait for these precious gems to be worth something?

          The numbers are already going backwards and the rollout has been a dismal failure. I think some people lack common sense to be still hoping for them to take off.

        • Ethan, how long are you planning to live and pay for these renewals until the new GTLD’s “take off”?? “hundreds or thousand of years” do you know sth. about the durability of the human body that the rest of us doesn’t? If so please share!


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