Targeted outbound marketing can be a good strategy for people to sell domain names. With economic uncertainty around the world and a great deal of attention being paid to family and the news, I have not really been doing outbound marketing to sell my domain names proactively. I do not anticipate doing any in the short term.
For many businesses, survival is the most important thing right now. Many businesses around the world are assessing their standing and doing what they can to batten down the hatches to weather this pandemic and economic downturn. This is probably more of a time for cash preservation than for spending money to buy domain names. Companies will still buy domain names, but it will likely be on an “as needed” basis.
I think domain names will continue to sell, especially as people opt to start their own businesses and need to have a domain name for their web presence. My strategy for getting my names in front of these people is the same as it has always been. I have many of my domain names listed for sale on Afternic / GoDaddy, and I also have “for sale” landing pages. Some are inquiry pages I have set up via Embrace.com and about 150 are buy it now / make offer pages set up via Dan.com.
Instead of spending (likely wasting) time on outbound marketing, I am going to spend that extra time evaluating my pricing. I think some of my domain names are priced at a higher level than they should be to close deals, and I am going to reevaluate the prices that I think will help induce deals.
I will also be going through some old inquiries and leads and reach out to people that were previously interested in domain names I still own. Perhaps a previous prospective buyer still has an interest in a domain name, and re-engaging the prospect could lead to a productive discussion.
It would be great if others share their thoughts about outbound marketing at this time.