On Monday in the United States, it was Dr. Martin Luther King, Jr. Day (MLK Day), a federal holiday that honors the slain Civil Rights leader. When you search Google for “Martin Luther King, Jr,” The Martin Luther King, Jr. Center for Nonviolent Social Change website is the top result, allowing people to learn more about Dr. King, his life work, and his legacy.
According to its website, The King Center was “established in 1968 by Coretta Scott King, The King Center is the official, living memorial dedicated to advancing the legacy of Dr. Martin Luther King, Jr.” The non-profit organization “has been a global destination, resource center and community institution for over a quarter century. Nearly a million people each year make pilgrimage to the National Historic Site to learn, be inspired and pay their respects to Dr. King’s legacy.”
Frank Schilling, whose Name Administration company owns hundreds of thousands of domain names, owns MartinLutherKingJr.com. Although the domain name could likely earn significant revenue on this day (and probably even February’s Black History Month) if it was parked, Schilling has it forwarding to The King Center website.
Schilling doesn’t have to do this, since Dr. King is a historical figure and Schilling could likely create his own website, but I think it’s a classy move. **Update** As someone pointed out in the comment section, this is something that is done by Schilling year-round, not just on the one day the US honors Dr. King.