Neustar is one of a handful of domain industry publicly traded companies (stock symbol NSR on the NYSE), and representatives from Neustar rang the opening bell at the New York Stock Exchange this morning to open the trading day. The focus of the event was on the new .NYC domain names, and representatives from the Office of the Mayor of New York City also participated in the bell ringing.
I embedded the video of the NYSE opening bell ceremony, so you can see how .NYC was promoted at the New York Stock Exchange. Video of the opening bell is generally carried on the financial news networks, and it is often followed by interviews with some of the participants. I am not sure if that happened in this case, but ringing the opening bell gives good exposure to the companies who participated.
Neustar offers a variety of domain name registry management services, and the company works with domain registries like .biz, .us, .nyc, and others. Last year, Neustar acquired the .CO registry for 9 figures.
Ringing the opening bell on the NYSE is considered an honor, and it was neat to see the focus on the .NYC extension. As you can see in the tweet below, the .NYC domain registry team at Neustar participated in the opening bell ringing.
It’s an exciting day for the .nyc team. We’re just arriving @nyse to ring the opening bell. pic.twitter.com/N0cIm878Zz
— .nyc (@dotnyc) October 20, 2014
To me it just shows how much city behind .nyc, they have been promoting it none stop. Also go daddy is doing good job too, they have been putting subways ads everywhere. I see them almost every day. The fact that Neustar got to ring a bell, is not a coincident. City is ready to help promote .nyc and likely to continue to so for a long time.