Netflix Acquired Fast.com

On April 27th, Jamie Zoch noticed that the Fast.com domain name had changed hands. After the domain transfer was completed, the registrant was listed as DNStination Inc., a company that is affiliated with MarkMonitor. Companies that wish to keep their Whois information private can use DNStination as the registrant.

This morning, George Kirikos shared that it looks like Netflix acquired the Fast.com domain name. Although the Fast.com Whois information still shows DNStination as its registrant, there is a new website on Fast.com that says “powered by Netflix” at the bottom. I think it is safe to assume that Netflix acquired Fast.com.

The website appears to be an Internet speed test to show how fast a visitor’s connection is. The Fast.com FAQ page shares why Netflix is offering Fast.com: “We want our members to have a simple, quick, commercial-free way to estimate the speed their ISP is providing.”

Although the purchase price of Fast.com has not been publicly shared to my knowledge, it must have been an expensive acquisition. My guess is that it was certainly a 6 figure acquisition, and it is possible that the price went into the 7 figure range depending on the seller’s willingness to sell and the buyer’s eagerness to purchase this domain name. Because Netflix is a publicly traded company, perhaps we will learn about the purchase price in a future filing with the US Securities and Exchange Commission.

Fast.com is an excpetional domain name, and it will be interesting to see if Netflix continues to use it in perpetuity or if this is a temporary promotion. It will also be interesting to see how much Netflix promotes Fast.com.

Fast.com by Netflix

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Lead Gen with AI

1
One of the multitude of ways to use AI tools to sell domain names is for lead generation. A tool like ChatGPT can help...

Namecheap .AI Filter Removed from ExpiredDomains.net

2
I use ExpiredDomains.net every day to search for domain names coming up for auction. It's a free tool that helps me scan Namecheap, Dynadot,...

Dan.com Closing Down on June 27

2
Dan.com was an innovative domain name sales platform that was acquired by GoDaddy in 2022. Dan innovated and brought the Lease to Own (LTO)...

Namecheap Outbound Transfer Email is Ideal

3
There are many reasons for why a domain registrant might transfer a domain name away from its current registrar. By the time the transfer...

Delete the Verification 3rd Nameserver

0
This morning, I received an email from Atom notifying me the nameservers for one of my domain names was not correctly set up. I...