Netflix Acquired

On April 27th, Jamie Zoch noticed that the domain name had changed hands. After the domain transfer was completed, the registrant was listed as DNStination Inc., a company that is affiliated with MarkMonitor. Companies that wish to keep their Whois information private can use DNStination as the registrant.

This morning, George Kirikos shared that it looks like Netflix acquired the domain name. Although the Whois information still shows DNStination as its registrant, there is a new website on that says “powered by Netflix” at the bottom. I think it is safe to assume that Netflix acquired

The website appears to be an Internet speed test to show how fast a visitor’s connection is. The FAQ page shares why Netflix is offering “We want our members to have a simple, quick, commercial-free way to estimate the speed their ISP is providing.”

Although the purchase price of has not been publicly shared to my knowledge, it must have been an expensive acquisition. My guess is that it was certainly a 6 figure acquisition, and it is possible that the price went into the 7 figure range depending on the seller’s willingness to sell and the buyer’s eagerness to purchase this domain name. Because Netflix is a publicly traded company, perhaps we will learn about the purchase price in a future filing with the US Securities and Exchange Commission. is an excpetional domain name, and it will be interesting to see if Netflix continues to use it in perpetuity or if this is a temporary promotion. It will also be interesting to see how much Netflix promotes by Netflix

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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