Domain industry attorney Jason Schaeffer shared a neat usage of a .NYC domain name I thought I would share with readers.
The Jewish holiday of Passover (Pesach) is coming up this week. For Jewish people around the world, matzah (unleavened bread) is one important aspect of the Passover seders and the holiday. Finding and buying matzah can be quite challenging while quarantining due to the COVID-19 outbreak.
For those in need of matzah in New York City, the Mitzvah Tank is offering to supply it, and they are using a .NYC domain name to promote the offer: Matzah.NYC:
At this challenging moment facing the world, chabad-lubavitch stands in solidarity with our great City. We thank All NYC for their commitment to stay home & stay safe. As we prepare for Passover, The @MitzvahTank organization is happy to present every Jewish family with….. pic.twitter.com/vokSTWpaod
— Mitzvah Tank (@MitzvahTank) April 5, 2020
People can visit Matzah.NYC, provide their information, and someone affiliated with the Mitzvah Tank will bring them a box of handmade shmurah Matzah.
There are a couple of reasons I think this is a good domain name choice. Matzah.NYC was a hand registration, so buying this for the small registration fee was wise considering it is being used by a religious organization to give away matzah. I also think this was a good choice because it’s very specifically geotargeted for the area it serves.
This is a neat and timely offer, and it stood out to me because of the usage of a .NYC domain name.