NBCU Announces “LX” – Using LX.com

According to an article published in Variety, NBC Universal is launching a new television service dubbed LX:

Smartly, the new brand is using the high value, easy to remember LX.com domain name.

This does not appear to be a recent acquisition for NBCU. Historical Whois records at DomainTools shows NBCUniversal has been the registrant of LX.com since the end of 2014. Prior to that, LX.com was registered to General Electric, which had an ownership stake in the company. GE was the registrant since at least 2009, and it was privately registered for approximately two years before that, so I would say it is likely GE acquired LX.com in late 2006 or early 2007.

In looking at Archive.org, it looks like LX.com forwarded to LXTV.com prior to the recent launch of LX.com.

LX.com is a valuable two letter .com domain name, and having it should help NBCU with its LX brand.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

  1. according to the article, the meaning of LX is “Local-X”.

    I think it would be clever for them to purchase “Local-X.com” and “LocalX.com”

    There is also a global initiative named “Local X” in cooperation with “Linkedin.com”

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Boost Part 2: The Roller Coaster of Domain Investing

1
A month ago, I shared the results of my first month with Afternic "Boost" enabled on my account. Technically, the Boost features were previously...

SEC Filing: Roofs.com Sold for $303,000

1
In an April of 2024 SEC filing, Cuentas reported the $303,000 acquisition and $301,000 sale of the https://t.co/IbEH9vgoJx domain name. Both transactions occurred in...

ICA Extends Nomination Deadline for 2 Industry Awards

1
The ICA is seeking nominations for two domain industry awards, and the nomination deadline has been extended to this coming Sunday (11/3). All members...

Why I Am Not Testing More Services

5
A colleague emailed to ask me why I am not working with a specific landing page service he has been using. I neither have...

Managing Your Own Landers Can be Difficult

9
One of my favorite aspects of the business of domain investing is negotiating my own deals with prospective buyers. In order to generate some...