In less than a week, over 1,100 people will descend on the Tropicana Hotel in Las Vegas for NamesCon 2016. There are still conference passes available, so if you are still considering attending, visit the NamesCon website for more details about the conference.
Today, Michael Stricker, U.S. Marketing Director of SEMrush shares some information about his company, including information about SEMRush products and services. If you have questions for Michael, you can post them in the comment section or connect with the SEMRush team at NamesCon!
What is your company’s mandate, what sets you apart?
SEMrush exists to be the BEST digital marketing powertool available. The data, display and customer service have to ignite some of the most critical minds in marketing.
Who benefits from your product or service?
Everyone from kitchen-table SEOs to the largest Ecommerce brands and far-flung agencies gain vast insights into competitive strategies to fuel their SEO, PPC, Content Marketing, Social Media, Local, Mobile, Google Shopping / PLA and YouTube Ad campaigns.
What factors have contributed to your company’s growth and success?
SEMrush is a product-driven company. From intensely-focused roots as a Search Engine Marketing Tool of high utility and effective data, SEMrush employees teams of ingenious developers to continually innovate. These inspired engineers improve interface for better, easier understanding; increase available data so now U.S. search data has been doubled; and add new tools to integrate organic, paid, content, social and Email into reinforcing strategies for growth.
What’s the story behind how your company was founded?
In 2007, CEO Oleg Shchegolev and a couple of brilliant friends began creating a toolbar to collect and present data that would help inform their own search engine marketing efforts. As others learned of the usefulness of their creation, demand grew. As it became clear that research about competitors was essential to progress, they leapt into action and quickly took the lead in the world of collecting big data about the single largest contributor to commercial web traffic today, search engines. Once they discovered that practitioners would pay for this data, they started to grow from 3 employees in 2009 to over 200 today!
How would you define your company strategy and vision?
Startup mentality drives the passionate employees of SEMrush. The environment encourages experimentation, enablement, empowerment and self-reliance. Being the best trumps pursuit of profit. Agile methods provide for innovation and continuous improvement, and the CEO insists that employees “Be Your Own Oleg” to take ownership for their ideas, plans, methods and results.
What major milestones has your company accomplished?
In the past year, SEMrush has achieved massive uptake in Europe, opened new databases for Japan and India, among others, supported the industry by exhibiting and sponsoring at almost 20 national and regional digital marketing conferences in the U.S. alone, and won great appreciation from users for offering always-on customer support. Our content marketing partners include some of the most influential names in marketing, including Larry Kim, Steve Rayson, Oli Gardner, as well as major brands and a full spectrum of social media.
How will your company engage attendees at the upcoming NamesCon?
SEMrush works hard to have fun. Our booth and swag have been called the best. Engaging staff will greet stimulated show attendees with free trials, custom demonstrations and special show offers. Users should feel appreciated and can quickly learn of the newest features, including Local and Mobile PPC & SEO results in Position Tracker; YouTube Ad Analyses, SEO Audits, SEO Ideas for noobs, and Social Media Monitoring and SMM Competitive Analysis.
Can you tell us about your first time at NamesCon and what you got out of it?
Never been. Looking forward to it, as it was highly recommended by an old hand in the Domainer community.
What are your thoughts on the new TLDs?
We at SEMrush will be diving into our data to extract what we can about the rise to prominence of GTLDs and others. The fracturing of the market to hundreds of Top-Level Domains provides almost-infinite new opportunities, but at the same time, exceeds the scale of the human mind to retain. We foresee the increased reliance on Search and a constant increase in navigational-intent queries to bring web users to your digital doorstep. Will the individual Brand TLDs prove to the be memorable exception?
What are you most looking forward to at the upcoming conference?
SEMrush wants to make it simple for “domainers” to find data to easily evaluate properties, scope out share and competition, look for Google updates and penalty damage, review backlink profiles so they can go about their business and prosper. Showing visitors how will be our challenge. Having fun while doing it is virtually assured.
Where can attendees find out more about your company, product or services while at NamesCon?
Find us at booth 12 + 13 – look for the “Flaming Fireball” in bright orange!
If you have a company representative speaking at NamesCon, is there anything you can share about what to expect during your session or keynote?
In the Whoisology Room on Monday, January 11, “Black Belt Search Fu – Marketing, Optimization and You“, I will join Bill Hartzer of GloberunnerSEO and Bill McClure of Coffee.club with moderator Christa Taylor.
Together, they’ll share decades of experience and down-to-the-wire practices to enable attendees from basic to advanced to benefit from SEM and competitive data for evaluation of domain names and to make money, save money and reduce risk and experimentation.
SEMrush will use their massive, crowdsourced search data to provide additional insights. If you feel like your digital marketing has reached a plateau, then this is your chance to scope out how to scale up.