Because of the improved domain sales market, Bahamas.CO hasn’t been updated in 3 years. As a result, I am sure there is little traffic and little Google love. Frankly, Google shouldn’t rank the site well because I haven’t put forth the effort that would be required to rank this website in the competitive travel market. Although I intended to create something far more in depth, my focus shifted on domain sales and maintaining my few profitable websites, and sadly, I built what now amounts to a mini site.
I am confident my .CO development experience would be far different than someone else’s experience if they put the time and effort into building and maintaining a website. There are plenty of companies and people succeeding with .CO domain names, and I don’t think what I’ve done should be indicative of the possibility, especially since Google treats .CO in the same way it treats .com, .net, .org, .TV, .ME….etc. Posting an update would be unfair to anyone who wanted to use that information to evaluate the potential for .CO development.
I do have one other developed .CO website: Elliot.CO. At the moment, when you search Google for “Elliot Silver” this website on a .CO domain name ranks just below my Twitter page in Google, and it ranks higher than the exact match ElliotSilver.com, which is owned by someone else with the same name as me.
I don’t have Google Analytics installed, so I have no idea what the traffic is like, but you can see that it’s in the top 10 Google results for the desired keyword, despite not being an exact match domain name. In fact, Elliot.CO ranks higher than the following respected publications that mention “Elliot Silver:”
- New York Times
- Domain Name Wire
- MO.com interview
- About.ME page
I am not a SEO expert by any stretch, so I can’t speculate on why Elliot.CO ranks well. I did link to it from some of my websites, which is helpful I am sure. However, I haven’t done a whole lot of other work on it. I am sure the fact that the search term is not all that competitive is helpful.
Point is, a .CO domain name can do just fine if you put some effort into it. I failed to put the effort into Bahamas.CO that I should have put into it to succeed. I put more effort into Elliot.CO, and that has paid off with a top 10 Google ranking for my primary keyword.