I was browsing Google today and noticed they added a feature at the top of the search results. In addition to the “Web” and “Video” links, they also added a “Books” link. When you do a Google search for a person, Seth Godin for example, you are given the standard results and an opportunity to click on the “Books” link, taking you to a page with all of the books that author penned.
When you click on one of the author’s books “Permission Marketing” as an example (a book I read in graduate school) you are taken to a page that offers reviews, images and content from the book. There is also a box to the right where you can click on your favorite bookseller to buy the book.
This is a HUGE revenue opportunity in my opinion. I receive 4% commission on certain products as an Amazon affiliate, and I am sure Google has a nice deal worked out with these book industry goliaths. I did encounter a problem when I clicked through on the Amazon.com link for this book – a 404 error page.