DomainSherpa’s Michael Cyger has acquired the category defining domain name, SixSigma.com, bolstering his presence in the Six Sigma space. The terms of the private transaction were not disclosed due to a non-disclosure agreement, although the seller is an injection molding and fastener company.
In case you aren’t familiar with Six Sigma, it is defined by iSixSigma.com as “a disciplined, data-driven approach and methodology for eliminating defects (driving toward six standard deviations between the mean and the nearest specification limit) in any process – from manufacturing to transactional and from product to service.” Six Sigma, as a process improvement methodology, is used by about 53 percent of Fortune 500 companies – and that figure rises to 82 percent when you look at just the Fortune 100.
If you know about Michael’s background, you know that he was the original developer of iSixSigma.com, which is known as one of the leading websites for information about Six Sigma. After he developed the business, he sold iSixSigma.com to Schofield Media in 2008 before buying it back in 2011.
According to Google’s Adwords Keyword Tool, there are 49,500 exact match local searches each month at an average CPC of $6.22. The website on SixSigma.com has been up and running since 1996. Owning this website on the category defining domain name will certainly bolster Cyger’s presence in the competitive space.
One other reason for owning the exact match domain name in addition to the “i” version is because of the possibility of confusion for visitors. Michael shared a funny story with me about this domain name. “At one point we ran a marketing campaign for our print magazine and mistakenly forgot the “i” off of iSixSigma.com in one of the promotional URLs. The previous owner was kind enough to put a link on his web site back to our site.”
Congratulations to Michael on this solid acquisition.
“Six Sigma” is a category defining domain?
Blow me down. I can’t find “six sigma” in the phone book anywhere.
LOL…. I hope.
There are plenty of things you can’t find in the phone book but would be considered category defining. I assume you would agree SocialMedia.com is category defining, and “Social Media” isn’t in the phone book either… well, I assume it’s not because I haven’t looked in a real phone book in years.
It might not be in the phonebook but it is a category defining name. I work for an insurance company and we use Six Sigma as well as Lean initiatives. I think ProcessImprovement.com would be the main category.
So ElliotSilver.com is the category defining domain for “Elliot Silver” 😀
BTW, “six sigma” is a registered tm.
Technically, yes but not a big category 🙂
There are a number of different companies that own trademarks with “six sigma” in them.
I am not a lawyer but I am sure Michael knows what he’s doing.
Congratulations to Michael.
This is great news and a smart move by Mike. The content on isixsigma.com is well written and useful to everyone trying to run an efficient business.
Congrats to Michael.
I have just completed the Yellow Belt Lean Six Sigma Course and currently about to start the Green Belt in Lean Six Sigma.
I am sure Michael shall have major success with SixSigma.com once it launches and I look forward to using the site.
Michael’s old site isixsigma.com is still used as a training tool all over the world – My Master Six Sigma who is teaching me the techniques of Lean Six Sigma actually refers to isixsigma.com in his references.
Congrats to Mike
Can he comment on all the active trademarks for
Six Sigma as I did see many of them. Except for
that nice name!
Great pickup. I am shocked by how many type-ins a good generic domain can receive. It makes perfect sense to get the most simple, exact match domain if you are entering any industry. After Google Panda and the recent updates, I think more people realize how important a short, brandable domain is than a long, hard to remember keyword domain.
The last time I saw a phone book was in the outhouse.
It was browsing through the online Yellow Pages that got me interested in this business. They now list websites along with phone and address and, noticing how few piano sellers actually had sites, I began to realize that the Internet and domain name sales was still very much in its early stages.
I’m a huge fan of this type of domain, ie, meaningful, defining and having a ton of exact match stats.
Now is a great time to purchase this class of domains. Too expensive for 99% of domainers yet still under the radar of the sleeping giant corporations that should be gobbling them up.
This is great news. I honestly thought that he already owned this name.