DomainSherpa’s Michael Cyger has acquired the category defining domain name, SixSigma.com, bolstering his presence in the Six Sigma space. The terms of the private transaction were not disclosed due to a non-disclosure agreement, although the seller is an injection molding and fastener company.
In case you aren’t familiar with Six Sigma, it is defined by iSixSigma.com as “a disciplined, data-driven approach and methodology for eliminating defects (driving toward six standard deviations between the mean and the nearest specification limit) in any process – from manufacturing to transactional and from product to service.” Six Sigma, as a process improvement methodology, is used by about 53 percent of Fortune 500 companies – and that figure rises to 82 percent when you look at just the Fortune 100.
If you know about Michael’s background, you know that he was the original developer of iSixSigma.com, which is known as one of the leading websites for information about Six Sigma. After he developed the business, he sold iSixSigma.com to Schofield Media in 2008 before buying it back in 2011.
According to Google’s Adwords Keyword Tool, there are 49,500 exact match local searches each month at an average CPC of $6.22. The website on SixSigma.com has been up and running since 1996. Owning this website on the category defining domain name will certainly bolster Cyger’s presence in the competitive space.
One other reason for owning the exact match domain name in addition to the “i” version is because of the possibility of confusion for visitors. Michael shared a funny story with me about this domain name. “At one point we ran a marketing campaign for our print magazine and mistakenly forgot the “i” off of iSixSigma.com in one of the promotional URLs. The previous owner was kind enough to put a link on his web site back to our site.”
Congratulations to Michael on this solid acquisition.