I just learned that Media Options successfully flipped White.com, a domain name the company privately acquired in December of 2012. The company acquired the domain name for $195,000, and “sold it for a substantial 6 figure amount,” according to Media Options CEO, Andrew Rosener. White.com had not been offered for sale in the company’s daily domain newsletter.
Although the Whois registrant information is private, the website appears to belong to Polish artist Tomasz Gudzowaty. Prior to hearing about this sale, I had not heard of Gudzowaty, but he appears to be an accomplished photographer who likes to work with black and white photography.
According to his bio page found on White.com, “his photos have been published in Max Magazine, L’Equipe, The Guardian, Newsweek, Forbes, Time and Photo and he is also the author of several albums. He is a multiple winner of the most important photography contests, among others the World Press Photo, Pictures of the Year, NPPA Best of Photojournalism. ”
Spending six figures on a domain name as an investment can be risky, but for someone like Andrew Rosener, it’s a calculated risk. The acquisition and sale of White.com shows that great domain names are liquid, and there is still a considerable amount of money to be made from flipping domain names for people who have knowledge about the market and a high level of risk tolerance. It also shows that there is a considerable amount of business done below the radar, not reported to DN Journal.
Congratulations to Andrew on the successful flip.