Media Breakaway: New Platform Will "Revolutionize Domain Parking Industry" |
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Media Breakaway: New Platform Will “Revolutionize Domain Parking Industry”


TheParkingPlace.comLast week, I had a conversation with Scott Richter, CEO of Media Breakaway, and he was excited to discuss his company’s newest venture, The platform has been tested with a select group of domain investors for the past several weeks, and in a press release this afternoon, the company announced the launch.

According to the release, “some clients are seeing up to $150 RPM on their domains which are monetized with a combination of CPC, CPA and CPV offers.”  Considering my RPM is significantly lower than that across my parked domain names, this could be big news. Richter specifically mentioned that geodomain names could be top performers on the platform.

I think Richter’s company is likely one of the most successful at data analysis, and that should benefit domain owners that sign up for an account on the platform.  The platform is accepting a variety of domain names including “top level, premium and adult domains and specializes in domains with less than $20 RPM that are currently generating less than $0.25 per click.

Media Breakaway is the parent company of

BTW, I was NOT compensated to post this news.

Today’s Press Release:

Media Breakaway, LLC, a pioneer in the performance-based marketing industry, announced the launch of today. This new domain parking solution will revolutionize the domain parking industry by taking domains beyond traditional PPC monetization methods. is in a prime position to become the leading domain parking solution. By optimizing domains based on offer performance and traffic analysis, clients can expect to see revenue numbers increase by up to 400%. is able to optimize on all traffic from international countries which is the key to increased RPM for their clients.

“This is the end of PPC for domainers as we know it,” said Jenny Johnson, Vice President of Media Breakaway, LLC. “We are going beyond basic domain parking solutions and creating a superior alternative with automated landing page and offer optimization which ultimately can increase revenue for our clients.”

Through rigorous beta testing, team has been able to develop a premier tracking and reporting system which provides clients with current click, impression, revenue and RPM statistics. Some clients are seeing up to $150 RPM on their domains which are monetized with a combination of CPC, CPA and CPV offers. The program is currently accepting all types of domains including top level, premium and adult domains and specializes in domains with less than $20 RPM that are currently generating less than $0.25 per click.

“We are always focusing on developing bigger and better features for our clients,” said Ms. Johnson. “ is just one more innovative tool that we have developed for our clients as a premier solution for domain monetization.”

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (36)


    Good news-I can see those parking companies running like chicken now

    June 1st, 2011 at 6:10 pm


    Damn…..after three years of stagnation….finally some serious companies are addressing this problem of low payouts for domains.

    This is awesome news!

    Congrat’s on being the first to report it Elliot. It looks like you even beat Rick Schwartz to the presses. 🙂

    June 1st, 2011 at 7:13 pm


    they are agressive with tm names and adult.. there even emailing trademark holders and asking for there business i been told.

    is mike mann behind them as a seed investor?? ask mann he has the tm names

    June 1st, 2011 at 7:41 pm


    Anyone tested adult typo traffic with them? What are the results?

    June 1st, 2011 at 7:52 pm


    I signed up and parked my domains, I’ll see how June goes. Excellent and quick response from Scott within minutes of sending the domain list. Platform looks very good as well.

    Am very interested to see how this plays out. Looks good from here so far.

    June 1st, 2011 at 8:14 pm

    Elliot Silver

    @ Investor

    Why would you think Mike Mann has anything to do with the company?

    June 1st, 2011 at 8:44 pm


    @Elliot bad joke lol. Maybe the new parking company should contact Mann and his TM holdings with traffic

    June 1st, 2011 at 9:02 pm

    Jenny Johnson

    @Mike – Yes, it is about time that there are more options for domainers. We are excited to expand the options for everyone, we were tired of watching the numbers go down every month.

    @adult – We have a ton of adult domains that we are currently monetizing, give us a try.

    @Jason – Thanks for the business, working on your domains now. 🙂

    June 1st, 2011 at 9:24 pm

    Good news for all domainers.. More choice… more competition…

    June 2nd, 2011 at 3:00 am


    Now, this is the time for old Parking Companies to really take advantage of these developments, and compete for business. If the old companies change their ways, we will still give them business, because we want them to survive. We want vibrant competition. We need all the parkers. Use your heads. I’ve been complaining about this for a long time, and it made me look bad, but I’m willing to forgive these opaque businesses if they change now, and get with the goddamn program. Live and let live.

    June 2nd, 2011 at 3:41 am


    Breaking news-Breaking News-

    Parked-filed for bankruptcy
    Fabulous- got bought by Sedo
    WhyPark—chapter 11

    June 2nd, 2011 at 3:43 am


    Non secure sign up form…..

    Maybe some people like to send their SS# and other sensitive data in plain text over the Internet. I don’t

    June 2nd, 2011 at 6:30 am


    i tried to sign up anyway and it kept bugging me to enter my phone number, which i had, of course. tried a few different formats, no luck.

    they can’t even get their sign up page right. what a joke..

    has anyone had any luck signing up?

    June 2nd, 2011 at 6:35 am

    Jenny Johnson

    @jj Not sure what you saw, but the form is secure. I just double checked to make sure, sorry about that not working for you. We have had people signing up with no issues. If you want to email me I can make sure you get taken care of.

    June 2nd, 2011 at 6:32 pm


    Does this now mean all those who went to Frank Schilling’s will leave to sign up to this one? 🙂

    I hope TheParkingPlace will not be a snub and give most domains a chance unlike some of the other parking companies.

    PS- I don’t think Rick (the King!) ever understood how Frank’s new platform really functioned in depth as he was rushing to over-praise his buddy before anyone else did!

    June 3rd, 2011 at 4:09 pm


    Thank you for the feedback… I went to the site and my WOT application gave me a warning that the site is Phishing. Do you know these people if they are legitimate? thanks Elliot for your blog. 🙂

    June 4th, 2011 at 6:07 am


    More info about the founder (Scott Richter):

    June 4th, 2011 at 11:22 pm



    That mightbe related to your browser in conjuction with their SSL certificate. It shows broken in Chrome but IE 9.0 it works fine.

    I just moved about 30 .NL domains from Whypark to this place.. So far i do not like the landers at all….

    June 5th, 2011 at 10:39 am


    I am a customer of now

    I am very worried about the people who are behind them and characters.

    Regret giving them my social security stuff and they have access to numbers

    What a shady operation and there ethnics

    My rpm is doing good but still makes me wonder what I should do.

    June 5th, 2011 at 10:04 pm

      Elliot Silver

      @ worried

      Why would you ever give your social security number? I wouldn’t even put it on my drivers license if it was requested, nor would I ever entrust ANY company in this business.

      June 5th, 2011 at 10:06 pm


    Probably should have used business I’d number

    All parking companies require this or business tax I’d number

    F u c k. Now I’m really worried and who they are.

    I did my goof but bad feeling on this.

    June 5th, 2011 at 10:08 pm

      Elliot Silver

      @ worried

      Yes… I have never given my social security number and would never give it to anyone.

      June 5th, 2011 at 10:10 pm



    How do you know them can I ask?

    June 5th, 2011 at 10:10 pm


    I am sure I’m not the only one

    Or how many domainers don’t use an LLC or something etc requires all this. Theparkingplace needs this.

    June 5th, 2011 at 10:12 pm

    Elliot Silver

    @ worried

    What does require that doesn’t?

    June 5th, 2011 at 10:14 pm


    Were fucked

    June 5th, 2011 at 10:20 pm



    If you fuck with any of your scams with numbers

    You will be in jail. Money can’t bail you out this time around and spam emails, Microsoft and etc

    Here comes identity theft. Me and others.

    I’m fucked. Others fucked. Were all fucked

    June 5th, 2011 at 10:26 pm

    Jenny Johnson

    @worried The only reason we ask for this is so we can pay you. We need this information for the W9/W8 form. We have been in the internet business for over 10 years. We have one of the top affiliate networks in the industry – There is no reason to be concerned, we are not a fly-by-night company. If you have any concerns, I would be more than happy to jump on a call with you and go over anything.

    June 5th, 2011 at 10:29 pm


    10 years of what? Spam and paying Microsoft

    You guys are by no means affilate experts

    Myspace , cons and etc

    I’m so fucked. I see the writing on wall. I’m fucked.

    Just a warning. You fuck with me, my family has the cash and we will get lawyers involved and burn you guys. No fines this time. Jail time if you do something with our shit.

    So don’t come here thinking your experts or Affilate or internet operations.

    June 5th, 2011 at 10:33 pm


    So far doing great. One RPM for me almost double and just got first weekly wire so i am happy now.

    some people funny, microsoft been sued more then any one and my operating system come from them, people worry to much

    June 5th, 2011 at 10:37 pm



    Your shady outfit. Not just Microsoft

    Highly recommend you look at whole picture

    They fuck with me, my family will tear them down and jail time

    June 5th, 2011 at 10:42 pm

    Jenny Johnson

    @worried We are not going to “mess” with you. I do not want your family to tear me down and put me in jail. Again, we just collect the information for the W9/W8. I can have someone from our accounting department explain this in more detail if you want.

    June 5th, 2011 at 10:53 pm


    If I suspect anything with things we will take take appropriate action. Mark my words

    I get all this and requirements. That’s Not my worry

    I am more worried on your questionable ethics, business practices and your myspace incidents. Fines won’t get you out and were fucked if you mess up. Judging my past you guys don’t give care about things.

    Consider this a warning.

    June 5th, 2011 at 10:59 pm


    @worried (like sh*t)

    Can’t you hear what Jenny is trying to tell you?! The tone of her talking doesn’t sound to me if they’re the type to mess with your stupid SS number – you keep repeating your garbage over and over again instead of trying to hear what the lady is telling you!

    June 6th, 2011 at 1:54 am

    Sir Henry Hollingsworth lll

    Thats right “Worried”! You sound like a bloody idiot!
    You should have your bloody SS number confiscated by the IRS.

    Here the lovely lady Jenny (probably a beautiful bird) is trying to put your bleedin mind at ease.

    What a crazy sod that lad is mates! Sometimes I wonder bout you yanks! Too much interbreeding across the pond aye?

    June 24th, 2011 at 10:42 am


    Sir Henry Hollingsworth lll

    June 24th, 2011 at 10:42 am

    “Here the lovely lady Jenny (probably a beautiful bird) ….”

    Can She sing like one? 🙂

    June 24th, 2011 at 12:09 pm

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