McHale Performance Upgrades to via GoDaddy Auctions

GoDaddy Auctions, NameJet, and are domain name expiry auction platforms that primarily cater to domain investors. These platforms are all open to the public, but I would imagine the vast majority of participants are investors seeking to buy domain names at wholesale prices.

When a domain name expires, most domain registrars place an expiry notice on the top of the landing page to inform visitors of the expired status. The notices typically contain a link to the auction for the domain name should it not be renewed by the registrant in time. These notices can be helpful to companies who may wish to purchase a domain name at auction once it goes through the expiry cycle.

Josh Schoen recently noticed an end user company bought a domain name via GoDaddy Auctions. Via Twitter, Josh mentioned that a company called McHale Performance bought at auction for $10,000 (confirmed via NameBio) in early April:

Prior to winning the auction, the company had been using and Both of these are fine domain names and probably served the company well, but obviously is the perfect match for the company. Paying $10,000 for a domain name like this may seem like a lot of money, but McHale is a relatively common last name, and there were plenty of other individuals and companies who would benefit from owning the domain name.

Prior to its expiry, it looks like the domain name had been used to share information about the McHale surname. The domain name appears to have been owned by someone with the McHale last name prior to its expiration, according to the DomainTools Whois History Tool.

It seems like domain investors make up the majority of bidders on expiry auctions, but sometimes there are end users that bid to win. Buying for $10,000 seems like a smart move for this company. It is a good thing someone at the company was paying attention to the domain name before it went to auction.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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