There are quite a few ways to try and purchase a domain name in private. A buyer can negotiate directly with the owner, an anonymous offer can be placed on the domain name, a broker can be engaged to negotiate, or a domain name can be purchased through a domain marketplace. Despite all of the great options, buyers need to know that they may only get one good chance to buy a domain name.
When a prospective buyer inquires about a domain name, the domain owner may begin doing research on who the buyer is and why the buyer wants the domain name. He will also determine the value of the domain name, and a major factor is the demand for the domain name.
Continued efforts at acquiring a domain name may end up increasing the price of the domain name. A domain owner may sense desperation by the prospective buyer, and the price may be adjusted accordingly. Similarly, if the inquiries were made privately, the domain owner may assume more than one prospective buyer is interested in the domain name, and the price may also rise as a result of the perceived increase in demand.
Domain buyers should realize that they will only have one opportunity to buy a domain name. Startups and other buyers should put together a domain name acquisition plan to plot out how they will approach the owner and how they will respond depending on the price and the owner’s responses.
There are certainly times when this may not hold true, especially for a domain name where there might be one logical buyer. However, if the domain owner senses he or she is in the optimal negotiating position, the price may increase over time. This is especially the case if the buyer inquiries about the domain name via multiple channels over a period of time.
My personal feeling is that if a seller offers a domain name for a good or reasonable price, take it. Don’t risk a price increase in the future. If the business plan is solid, the extra money to secure the optimal domain name will be money well spent.