Over the weekend, there was some discussion about a possible algorithm change or update at Google, and there was some speculation about whether it could be Panda or Penguin related. Yesterday afternoon, Matt Cutts, Engineer and head of Google’s Web Spam team, announced via Twitter that “Google is rolling out our Panda 4.0 update starting today.”
Any time Google makes an algorithm update where an announcement is warranted, you can bet that there are changes that will impact many websites. A while back there was an exact match domain update, and I believe that had an impact on the domain name aftermarket. Over the last year or so, I’ve heard from several prospects who mentioned that keyword domain names aren’t as important for SEO. Perhaps that was simply a negotiation tactic, but regardless, if people think they aren’t as valuable, they won’t pay as much.
I don’t know whether the Panda 4.0 algorithm update will impact exact match domain names, but it’s something domain investors should follow. Even though I only operate a few websites, I pay close attention to Google updates in the event that they impact my business (website publishing or domain sales). You are welcome to share what you’ve noticed (if anything).
If you want to learn more about the Panda 4.0 update, you should check out a few of these articles that have not only covered the update, but they also have some great discussion in the comment sections:
- Google Begins Rolling Out Panda 4.0 Now – Search Engine Land
- Google Panda 4.0 Now Rolling Out; A New Panda Algorithm – Search Engine Roundtable
- Evolution In Action; Google’s New Panda 4.0 Rollout – Forbes
- Google Launches Panda 4.0 – Search Engine Watch
- Google Launches Two Algorithm Updates Including New Panda – WebProNews