Today, I saw a domain name on a drop list that had two strong keywords, and I almost bought it. I did a bit of research, and I immediately realized why it hadn’t been renewed by the owner – it didn’t make sense as a domain name. Calcutta is one of the largest cities in India, and there are millions of people in the world who practice law. However, in India, I don’t believe these people are called lawyers. Therefore, CalcuttaLawyer.com, which has under 60 results in Google for “calcutta lawyer” would not make sense as a domain name.
On occasion, I will see a well priced domain name that has a couple of strong keywords, and I have to do a bit of research to see why it’s priced so cheaply. Usually it’s because it doesn’t make much sense as a domain name. Would you want to own HawaiiSkiing.com? I think not!
When you come across a domain name that looks interesting, check out the number of results there are in Google for the quoted term. You should also check the number of searches that are performed for that keyword. While there are plenty of gem domain names that can still be found every day, there are plenty of worthless ones as well. Knowing what’s worth something and what’s not will end up saving you a lot of money!