Why I Liked the GoDaddy Gwen Super Bowl Commercial

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GoDaddy had two Super Bowl commercials this year, and the one that struck more of a chord for me was the commercial featuring a new spokesperson for the company, Gwen, an engineer who quit her job during the Super Bowl commercial.

There are several things I liked about this commercial, and I also want to share why the commercial resonated with me:

According to the backstory I read, Gwen didn’t dislike her engineering profession, but she wanted to do her own thing and be her own boss. I can certainly relate. I enjoyed my marketing job and liked working with my colleagues, but I was passionate about starting my own business. I quit and took the leap just like Gwen did. Hopefully Gwen will find success as well. I felt like I connected to the story, and I think others will as well.

The PuppetsByGwen.com website looks very clean, it’s colorful, it clearly describes Gwen’s business, it’s ultra functional, and it’s super fast (despite the surge in traffic). Most people who want to start their own business online can look at Gwen’s new website and think how great it looks and operates. Finding competent web designers and developers is tough (I am lucky to have a couple), and GoDaddy made it very clear that it can help people get online and create their website.

Even though the GoDaddy commercial hardly mentioned domain names, it’s clear that the domain name is the first step in being found online. GoDaddy didn’t mess around with the new gTLD extensions, and in fact, they pretty much removed them from easy view prior to the Super Bowl. For many people without a tech background, getting online is complicated enough without having all sorts of domain extensions to think about. This commercial helped show all of the people looking to start their own business that getting online is the easiest part of the process, and GoDaddy can help them with all aspects of getting online.

The commercial went viral. People are still talking about it, and that lowers the CPM. Gwen was on the Today Show this morning, and chances are good that she will be making other appearances soon. As you can see on the bottom of Gwen’s website, “Gwen is an official spokesperson for GoDaddy.” They’re going to get a lot more bang for their buck, and all of this exposure should help Gwen’s business as well.

I invite you to share your thoughts about the commercial in the comment section.

9 COMMENTS

  1. There are some companies who could learn from Budweiser and Microsoft’s marketing department…..Yes, this commercial is one of Godaddy’s better ones, but still behind the curve….

    • I thought the Budweiser commercial (puppy) was well done, but that was more focused on the brand name. GoDaddy still needs to let people know what it does. Budweiser doesn’t need to do that.

    • “GoDaddy still needs to let people know what it does”……Agreed!….After many years of Super Bowl commercials and after sponsoring the most famous athlete in the world (Danica Patrick), Godaddy still has not got their message across….How much more time do they need?….. This years college class grew up with the internet, while Godaddy is still trying to establish it’s message………………

  2. I worked for several corporations and was never mistreated to the point I would embarrass the company I worked for, which BTW will eventually be named, So the question for me is, was she mistreated? if she was, it’s a great commercial and the best of luck to her, but she wasn’t, she’s not someone I would ever give my business to.

  3. I agree, they should express what GoDaddy does and what a domain name does for your business. It seems counter to their actions spending millions on a commercial that lasts only seconds when a good domain drives business 24×7 as targeted traffic.

  4. My point is : Branding…or Branding re-enforcement.
    Just as Coke…

    Was the ad good or Bad…?
    I don’t know.
    Did you notice it? yes..

    We are talking about it.

    I noticed that after seeing some of them for the second or third time then and only then I realized who was the sponsor…

    By the way I loved Bob Dylan’s Chrysler, although I will never buy or drive one.

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