Acquired by Kylie Jenner

Yesterday afternoon, fashion model Kylie Jenner tweeted about, a domain name she is now using for a fashion brand and clothing line.

From what I can tell using the DomainTools Whois History Tool, transferred from GoDaddy to Safenames in September, where it is now registered under Whois privacy. Due to Whois privacy on the registrant Whois record at GoDaddy, I am unable to see who sold According to Jack from, the seller of is a Chinese domain investor:

It looks like this domain name has changed hands quite a few times over the years. As recently as 2015, the domain name was owned by Tucows, according to DomainTools. Since then, the domain name changed registrants several times that I could see.

I couldn’t guess the acquisition price of, but perhaps it will be shared at some point.

Kudos to Kylie Jenner for acquiring her brand matching .com domain name out of the gate. That was a smart decision to secure the domain name before announcing the KHY brand name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. It’s absolutely correct. As an owner of many three character domain names, I see that the demand has been very high. As was reported on DN Journal, the domain name, which is a 3-character domain name, was sold for $30,000, and the inquiries regarding this category of domain names is three-fold what it used to be. I believe they are following the thinking of Elon Musk’s transition from Twitter to X, because it is easier to spell, type and remember.


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