Keep on Testing

Many years ago, I earned a Master’s Degree in Direct & Interactive Marketing. The focus of my program was primarily related to the field of Direct Marketing. One of the biggest takeaways from my program is the importance of testing. If a marketer is able to test something, it should be tested. Over and over. Even the best performing elements should continue to be tested to see if optimizations can be made.

One of the reasons I signed up for an account at Squadhelp is because the company appeared to continually test and optimize. I am sure other platforms and services tests, but it helps that its CEO regularly shares updates about its testing. I am a big believer in testing. If I had the analytics and development chops along with a statistically significant number of inquiries for my domain names, I would be testing my own landing pages, too.

Squadhelp CEO Darpan Munjal shared a learning from some A/B testing on search results. People who search for fashion, for example, may not actually have an interest in domain names with the search term in them:

That makes sense to me, but it is something that should be tested. Understanding how users respond to search results and updating what is shown based on the results of testing will help optimize sales for the platform and its sellers. Continually testing what is working is crucial in growing the platform and succeeding.

For me, I’ve always thought about changes I could make to my landing pages to generate more offers and better offers. Frankly, I doubt the landing page design plays much of a role. Either a person is navigating to my domain name to find a business or they want to buy my domain name and just need a way to communicate that. With a domain name sales platform, being able to show visitors relevant and interesting results is critical to its success.

I hope other platforms and marketplaces are testing like Squadhelp seems to be testing. If not, I hope they see what Squadhelp is doing and realize they could be improving the experience for prospective buyers and for sellers.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Elliot, if you and the other bloggers knew about this and deliberately didn’t publicize it so that people would even know about a deadline to make comments, then you and every one of you are dirt bags:

    Not surprisingly, for those who know anything about what’s going on in this country, I never saw even a single mention of it anywhere in the industry, and I check industry news virtually every day, and the blogs still frequently too.

    I do hope it was not deliberate, since it’s .us, and that you and the other bloggers are not just a bunch of deplorable dirt bags that way.

  2. ” I never saw even a single mention of it anywhere in the industry, and I check industry news virtually every day, and the blogs still frequently too.”

    As do I, and that makes two of us.

    I don’t even know what this is referencing or why it is good, bad, or important, but to be totally honest with you, I am not even interested in learning more based on the way you’ve presented yourself here.

  3. Well I think you’re making a mistake with that, because there’s a difference between saying I know you did something deliberately and calling you a “dirt bag” vs. making it 100% conditional on whether you did or didn’t.

    Additionally, in light of that, it would be better to be tolerant since there was no unconditional accusation or slight. That’s what I would do. The wrongdoing would only occur if a person ignored and persisted if you are innocent.

    I’ve been addressing this issue of American citizens and businesses being denied the basic right to whois privacy for .us since the beginning, over 20 years now. Just as they released .us in a way that was obviously designed to virtually keep Americans from even knowing it existed, and have kept it that way ever since, sure enough when it finally came time for the “powers that be” to allow public comments it was done in a way that guaranteed virtually nobody in the country would even know while the deadline passed now only months ago.

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