As you know, Elon Musk rebranded Twitter as X last Summer. Last week, the company began forwarding Twitter.com to X.com, a domain name Musk acquired from PayPal in 2017. Incidentally, this domain name was reportedly acquired with the brokerage help of Media Options.
With the seemingly successful domain name change to X.com, I am wondering if this change will inspire other companies to undertake a similar type of rebrand. Migrating a website to a new domain name without harming the business is not an easy task. It can cause problems for a business if not done correctly – not to mention add stress to the employees responsible for ensuring business continuity. X may have proven this can be done on a very large scale.
This morning, I posted a poll on X asking people if they think this rebrand with domain name change will have an impact on other companies considering the same. Vote in the poll and/or share your thoughts below.
Will the seemingly successful X rebrand and domain name change lead to other companies undertaking similar efforts?
— Elliot Silver (@DInvesting) May 20, 2024
rebranding to an intuitive dot com or just a shortener dot com is ALWAYS in the back mind of everybody – they just dot want to spend the money
I agree that the money is a big factor. I also think a rebrand can be an expensive undertaking, and there can be considerable risk if anything goes wrong. I am not entirely sure what happened with Woo Commerce and its brief Woo.com migration, but they moved back to WooCommerce.com.
X moving to X.com successfully may spotlight the fact that it can be done – at scale – without major problems.
Short .com is always better but make sure it passes the radio text. When I told my girlfriend about X she yelled at me and said she is tired about hearing about my “ex” and than dumped me lmao
I don’t think this has been seen as a “seemingly successful domain name change”. The only person I have seen call it X instead of Twitter is Elon Musk.
X doesn’t have any brand factor at all. It is overly generic and confusing.