I recently fielded an inquiry on a domain name, and I set out to do a bit of due diligence on the prospective buyer. I looked at his company’s website, and I was easily able to see why the company wants to buy my domain name. I also realized that if I had done outbound marketing for this domain name, I would never have found them.
If you’re like me, you’ve probably won some domain names at auction that look like they’re great names but you may not know all that much about the topic. For instance, you might have bought a domain name related to school loans, but you don’t know much about how the lending process works or technical terms related to that field. This could make it more challenging to do outbound marketing for the domain name.
When you receive an
inquiry or an offer for a particular domain name, you should do your best to learn about the company and see why they might want your domain name. Check out their website, and make note of specific keywords and topics they use that might be related to your particular domain name. If you aren’t able to come to terms with the company that inquired, do some searches using the keywords you found on that website to see if you can find other prospects.
Sometimes closing a sale on a domain name is as easy as finding the right company to buy it. Finding that company may not be easy, especially if it’s in a broad industry. This tip is another way that you might be able to find a good prospective buyer for one of your domain names, and that could help you close a deal or increase the price of your domain name, assuming you are able to get another party interested in your domain name.