When you are building a website, one thing I think you can do to help build your brand and readership is to share personal stories with your readers. If they have a vested interest in getting to know more about you, they will also probably be more interested in visiting your website and referring it to friends.
This morning I was checking out Kennel.com, a CCIN website. I read the story about David’s first experience with a Cavalier King Charles Spaniel. Although I couldn’t relate to the death of a dog, I immediately thought about my dog, Lucy.
Yesterday, when my wife and I were walking her off leash in Central Park, she decided to check out an area that was under construction and cordoned off. The area has thick brush, and we couldn’t find her for close to 10 minutes, but it felt like much longer. Eventually, my wife saw a construction worker sitting under a veranda and called down to him to ask if he had seen a dog. He looked behind him, and said, “you mean this one right here?”
Anyhow, if you can write an article or story on your site where readers can relate, they will probably return – and/or comment, which could stimulate further conversation. This is one reason why it’s good to focus on developing websites on domain names with topics of interest to you.