Yesterday evening, I posted an article about the purchase price for Nuts.com, which was revealed in an Inc. magazine article. This morning, the easier to read version of the article, “Stalking That Dream .Com: True Tales From The Front Lines of the URL Wars,” was published online.
There are several takeaways from the article that might interest you and will perhaps benefit your business. From an interest standpoint, the acquisitions of Mint.com, Nuts.com, Hired.com, and several other domain names are discussed. The buyers of these domain names discuss the prices they paid, and there is some insight shared about the value the domain names brought to the companies that bought them as well as the benefits realized by owning the domain names.
From a business standpoint, the article discusses the negotiations the buyers had with the sellers, and that may be helpful information for domain investors. Many negotiations seem like a cat and mouse game, with the domain name owner trying to uncover as much information about the buyer as possible, and the buyer trying to be as covert as possible. It was interesting to read how far some people go to track down a domain owner to try and buy a domain name.
For me, the key takeaway is that every domain name inquiry should be treated as if it is a “real” buyer. My pricing is not really based on who is inquiring about a domain name, but it has more to do with my perception of the market value and replacement value of the domain name. I always assume that a prospective buyer is not who he says he is unless I can verify with certainty that it is.
Many prospective buyers try to be covert when they are negotiating to buy a domain name, and this article seems to reinforce the idea that this is the way to go. Domain investors should keep this in mind when they receive their next $100 offer from a student needing the domain name for a school project.