IBM Acquires Brand Match Domain Name

In my morning Name Server Alert email from DomainTools, I saw the valuable domain name had changed hands. is now registered to International Business Machines Corporation (IBM). Although the domain name does not resolve to a website at the time of publication, I am sure the domain name will be used by the business currently operating on Acoustic.CO.

The launch of Acoustic was announced in a press release in June of 2019. Acoustic was a rebrand and independent launch of IBM’s Watson Marketing. Here’s an excerpt from the press release describing what Acoustic is:

“Acoustic officially debuted today as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best work. Led by an experienced team including former IBM executives, Acoustic enters the industry with market position, customer scale, and a proven technology platform.” appears to have been acquired from Reflex Publishing, Inc., a company that does not really sell many of its exceptional domain names. I reached out to a representative from Reflex to see if the company would comment on the acquisition price, and I will share an update if I hear back. is a great generic domain name, so my guess is this could have been a mid to high six figure or even a seven figure acquisition.

Because the domain name does not yet resolve, it remains to be seen how the company will utilize it. They could either move the current website from Acoustic.CO to, or they could simply continue using the .CO domain name and forward traffic and email from the .com domain name. My guess is they will move to the .com domain name, but that could take some time.

If I learn more about the sale, I will share an update.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I’m not a native English speaker, but I’ve been reading and using English nearly every day in the last 10 years. And this is the first time I learn about this word. I guess this word is not a common English word then. Anyway, congratulations to the seller and the buyer.


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