In my morning Name Server Alert email from DomainTools, I saw the valuable Acoustic.com domain name had changed hands. Acoustic.com is now registered to International Business Machines Corporation (IBM). Although the domain name does not resolve to a website at the time of publication, I am sure the domain name will be used by the business currently operating on Acoustic.CO.
The launch of Acoustic was announced in a press release in June of 2019. Acoustic was a rebrand and independent launch of IBM’s Watson Marketing. Here’s an excerpt from the press release describing what Acoustic is:
“Acoustic officially debuted today as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best work. Led by an experienced team including former IBM executives, Acoustic enters the industry with market position, customer scale, and a proven technology platform.”
Acoustic.com appears to have been acquired from Reflex Publishing, Inc., a company that does not really sell many of its exceptional domain names. I reached out to a representative from Reflex to see if the company would comment on the acquisition price, and I will share an update if I hear back. Acoustic.com is a great generic domain name, so my guess is this could have been a mid to high six figure or even a seven figure acquisition.
Because the domain name does not yet resolve, it remains to be seen how the company will utilize it. They could either move the current website from Acoustic.CO to Acoustic.com, or they could simply continue using the .CO domain name and forward traffic and email from the .com domain name. My guess is they will move to the .com domain name, but that could take some time.
If I learn more about the sale, I will share an update.