I recently shared a video posted by Amanda Waltz, who discussed various aspects to being a domain name buyer’s broker. One thing I do on a somewhat regular basis is reach out to domain brokers like Amanda and share some of the top domain names I have in my inventory at that moment. I think this can be helpful in getting deals done, and I regularly hear from brokers asking me if I still have certain domain names.
Buyer brokers seem to work in two ways. They either work on behalf of a client to acquire one specific domain name, or they work on behalf of a buyer to help identify a list of domain names that will be used to choose the best option. I like to keep in touch with domain brokers to keep them informed about the domain names in my portfolio, so any applicable domain names can be included in their lists for client review.
Domain brokers often put out requests for domain names on Twitter, blog posts, forums…etc. These can be helpful in getting a list of domain names for their client, but if a domain investor doesn’t see the buy request, it’s not going to result in a deal for them. By being proactive about sharing my names, I have a better shot of getting my name on the top of the mind of brokers.
Another advantage of reaching out to brokers with some of my recent acquisitions is that I can get a feel for what they think domain names are worth. I don’t typically ask other people for valuations on my domain names, but on occasion, it is good to understand what brokers think specific domain names of mine are worth.
One thing I would recommend not doing is sending a large list to a broker or group of brokers. Assuming these brokers are similar to me, they will probably look at the first couple of names and if they see unsellable domain names, they will assume the entire portfolio is of the same caliber. Sending a large list of 10+ names is probably going to be a waste of time for you, unless the domain names in your portfolio are spectacular.
I would recommend reaching out on Twitter or email to first ask if a broker is looking for something specific at the time or to ask if you could send a few names to them. Most brokers will happily look at a list, especially if it is filled with good names. Even if they don’t have a client at the moment, they may keep a name in the back of their mind for the future.