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How Much Did Domain Name Cost?


When you have a chance, please take a look at and I think you will find the landing page interesting. Click on the left side, and you’re taken to the Bell Helicopter website. Click on the right side, and you’re taken to an Elsevier website. I believe both of these companies are publicly traded and very large.

If you don’t choose which page to click, visitors are automatically redirected to the Bell Helicopter website after waiting 15 seconds.

It appears that the domain name was transferred from Elsevier’s ownership sometime between August 30, 2010 and September 7, 2011,when Bell Helicopter became the domain registrant. I did some research, and I don’t see any information about the sale of the domain name, although I imagine it must have been sold for a good deal of money.

Other potential suiters for this valuable domain name may have been Berkshire Hathaway or BH Photo & Video, a HUGE photography store in New York City.  I wonder how long the companies will “share” the landing page, and if the domain sale/acquisition  will eventually be reported publicly.

Thanks to  George Kirikos  for the tip.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (10)


    Has to be mid 6 figures, if I was a realtor in Beverly Hills, I would want to own this.

    January 20th, 2012 at 10:15 am

    Elliot Silver

    @ Ron

    Didn’t even think of Beverly Hills.

    January 20th, 2012 at 10:18 am

    Shai Neubauer

    a 7 figure name if I ever saw one. Of course B&H Photo came to mind first since im in New York but those other options make this a truly remarkable name.

    January 20th, 2012 at 10:26 am


    Take a look at Berkshire Hathaway’s present site. I don’t think they would be willing to offer more than $100…

    January 20th, 2012 at 10:53 am

    George Kirikos

    lol Mike. Many financial companies (especially hedge funds and holding companies) have spartan websites….

    Both and are owned by Berkshire Hathaway companies, by the way.

    January 20th, 2012 at 10:58 am


    Warren Buffet would have a heart attack if they paid the money this company probably paid to purchase this domain.

    Then again he was at JayZ’s club the other night.

    January 20th, 2012 at 11:21 am

    owen frager

    Rick Schwartz used that trick early on with called the enter button on a split landing page- example typed in gets landing page w/message men wanting sex with men enter here, men seeking sex with women enter here
    He also applied it on though the swayback machine doesn’t do it justice

    January 20th, 2012 at 11:33 am

    Brian Null

    nice find Elliot, thanks for sharing the info… interesting way to transition ownership : )

    January 20th, 2012 at 12:25 pm


    I am glad Owen Frager reads this because I want to tell him how misaligned his articles, and statements are.

    I know this is not nice, but why don’t you post something relevant, or factual, you twist your words, and sound like a self obsessed crazy man.

    I really wish your titles would go away from

    January 20th, 2012 at 12:26 pm

    George Kirikos

    The “splash page” lander is now gone, and it’s a full redirect to — any transition period for the sale must have ended.

    May 4th, 2012 at 9:35 am

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