In the comment section on DSAD, someone asked me how I am selling my domain names these days, and I thought I would share. I don’t think much has changed over the last couple of years, although I think I have been doing far less outbound marketing of my domain names than I was doing previously. I am not really sure why although perhaps it is because the kinds of domain names I am buying are not very conducive to outbound marketing.
It’s difficult to say whether sales are up or down because one or two large sales can throw off the numbers considerably, and I keep a relatively small portfolio of domain names. In addition, putting up no reserve auctions can skew the sales volume figures as well.
Listed below are four ways I have been selling my domain names in the last few months:
Outbound marketing – When I buy a domain name at auction and it comes off its auction lock (if applicable), I sometimes seek out buyers. For instance, I acquired AluminumBlinds.com via NameJet and I sought out manufacturers and large online retailers. Although I received one offer from a company that bought a similar domain name from me a few years ago, I did not agree to their offer and still own the domain name.
Resale to domain investors – I have made quite a number of acquaintances over the years. Many of these people are very active buyers whose portfolios are much larger than mine. I sometimes offer names in my portfolio to other domain investors for competitive prices. These deals aren’t usually all that profitable, but they can generate solid cash-flow.
Auctions – I have been using NameJet as a venue for some of my domain names. For the majority of listings, I do not have a reserve price as I believe that tends to keep the price down. It’s a bit risky and my sales have been hit or miss, but it is a good way to generate liquidity. When I sell names on NameJet, I try to contact some of the people who previously inquired to let them know that the domain name is up for auction.
Inbound lead generation – Almost all of my undeveloped domain names that I am willing to sell are either parked or have some sort of sale message. On the majority of these names, I send the leads to the DomainNameSales.com platform. I still don’t like the “free quote” language, but I do like the platform in general so I use it. On the minority of my names, I have an offer page within my corporate website where people submit an offer. I think this landing page needs some work, but I think that if someone wants a name badly enough, they will submit an offer regardless of how the page looks.
I maintain a relatively small domain name portfolio of about 500 domain names. I don’t really have enough names to tell you anything statistically significant about how my sales are going. It seems like the most profitable deals come from inbound inquiries and sometimes from outbound marketing. The least profitable (and sometimes unprofitable) sales come from auctions.