GraphLab Rebrands as Dato

TechCrunch published an article today covering the news that “Seattle-based GraphLab has raised $18.5 million in new funding and picked up a new name, Dato.” Smartly, the company is now using for its new website.

When I read the TechCrunch article, the Dato branding and domain name rang a bell to me. I searched through my email archive, and I saw that John Daly’s NameConnect domain name sales newsletter had listed for sale for $9,000 on December 3, 2014.  Interestingly, according to NameBio, was sold in May of 2008 for $9,001 on Sedo.

I am unsure of how the domain name was ultimately sold, as  I did not see the domain name listed in any sales reports. That might be because the price wasn’t high enough to be listed or because the deal was transacted in private.

In a press release announcing the rebranding and funding, the company stated that it “changed its name and brand from GraphLab to Dato, reflecting the evolution of its popular machine learning platform which now enables the creation of intelligent applications based on any type of data, including graphs, tables, text and images.”

I think this is a wise rebranding decision. Dato seems like a concise, relevant brand name. Dato is easy for people to remember, and it’s a short domain name. It does not look like Dato was able to get the Dato Twitter or Dato Facebook handles (yet, perhaps).

The company appears to have acquired the exact match .com domain name for a reasonable price.

Thanks to Sahar for sharing this news via Twitter.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Interesting, thanks Elliot.

    Gosh, if GraphLab ended up with for $9k, that was a steal, even if only as a 4-letter brandable. Not that this is a fair comparison, but 3.5 years ago purchased “for an amount that significantly exceeds the $1.5 million reserve.” (Moniker)

    As you may know, the Terms & Conditions of Facebook and Twitter preclude the selling of user names. But of course, personal/private transactions do occur.

    Hope to bump into you at NamesCon!


Leave a Reply

Recent Posts UDRP Decision is Upsetting

Last night, I saw that WIPO had posted an update regarding the UDRP. is a domain name registered in 1996, and I...

CEO of Shares Domain Name Acquisition Learnings

Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include,, and This...

Taking a Blog Break

I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...