Before this morning, I was under the impression that Google uses the age of a domain name as one of the (many) ways it determines a website’s position in its search results. I thought that developing a domain name that has been registered for many years could be helpful in getting a higher search engine ranking.
Apparently, I was mistaken in thinking this.
In a tweet on Wednesday, John Mueller, Webmaster Trends Analyst at Google, answered a question that was posed to him about domain age by another Twitter user:
— John â˜†.o(â‰§â–½â‰¦)o.â˜† (@JohnMu) April 12, 2017
Mueller provided a short answer, but one that is helpful to know.
Although I don’t know Mr. Mueller, I understand he is one of the most respected authorities when it comes to Google search. I have heard his name mentioned many times, and he seems to have become the “goto” person now that Matt Cutts is no longer working at Google.
It was Mueller who dispelled the rumors/claims/opinions about new gTLD domain names giving a ranking boost to websites that use them.
I hope this tweet translates to lower auction prices at popular expiring domain name venues, but I am sure that won’t be the case!