Google Secures Ro.ME as Part of a “Chrome Experiment”


The .ME domain registry issued a press release this morning announcing that they had assigned (sounds like given) Google a two letter domain name for a new project called “3 Dreams of Black.” The RO.ME website is dubbed “ROME 3 Dreams of Black An Interactive Film By Chris Milk.”

On the tech page of the website there is more information about the RO.ME website:

“3 Dreams of Black” is an interactive film by Chris Milk and some friends at Google that showcases the creative potential of WebGL. WebGL is a context of the HTML5 canvas element that enables hardware-accelerated 3D graphics in the web browser without a plug-in. In other words, it enables your browser to show some really beautiful visuals. On this page, you’ll find a WebGL model viewer featuring several of the “3 Dreams of Black” creatures. You’ll also find 8 demos created by our development team, a link to the code base, and some links to resources on the web that will be useful for getting started in WebGL programming.

From my perspective, it illustrates how companies are likely going to adopt various gTLD extensions once they are introduced. I don’t think any will ever even come close to .com, but I believe they will be used for projects/startups like this one, and some consumers will adopt. It will likely be sort of like an actress wearing a pair of shoes from a shoemaker and some others will spot the trend and do the same.

Aside from the .ME publicity Google is certainly providing, RO.ME is a pretty cool site you should check out. The technical side of things is well beyond my knowledge, but I am sure it will interest some of you, too.


  1. I like these short domain hacks, although perhaps problematic on the ‘radio test’ not to mention handing traffic to the respective .com, they sure look nice.
    The point with domain hacks is that the extension itself is completely irrelevent, so long as it makes up the word obviously. When all these rabble of new gtlds come out I think the internet using general public will get used to having otherstuff right of the dot more and more.
    I never thought I’d be in the market for a .gs name (South Georgia and the South Sandwich Islands ) until I saw and were free 😉

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