I was curious what companies rank in the top ten Google results for “domain name” and it had been quite some time since I last checked out the rankings. I was a bit surprised by the top results I found when I did an incognito mode search this morning.
Below the top advertisements, here are the ten results that appear when I searched Google for the domain name term:
- Google Domains
- (Top Stories – News Link)
- Network Solutions
I found this list to be interesting for a few reasons. First, I was a bit surprised that Register.com is outranking GoDaddy for the top result. The last time I checked in 2012, GoDaddy ranked #1 for this particular search. Because of GoDaddy’s growth, I was surprised the company did not keep its top ranking.
Another surprise was that some of the largest domain name registrars were not listed in the top ten. Tucows, eNom, and 1&1 are just three examples of domain registrars I do not see listed in the top results. Companies who are not listed in the top results will need to advertise via Google’s Adwords if they wish to be seen when searchers search for a particular keyword or term.
I was not surprised to see Wikipedia in the top results. I would imagine there are plenty of “domain name” searched made by people who are not interested in buying a domain name. They want to know what a domain name is, and the Wikipedia page discussing domain names will likely give them a good background about what a domain name is and how a domain name is used.
It was a bit surprising to see Google Domains ranking so highly. Google is a relative newcomer to the domain registrar business, so it is a bit surprising they rank so highly for this search. Interestingly, the listed result is Domains.Google, so it is a relatively new entity and it is using a new domain name extension as well.
I understand that search engine rankings can change regularly, and my search is a moment in time. I also understand that my geographic location can play a role in the rankings as well.