Good Strategy, but Poor Execution


Buying domain names that are confusingly similar to your brand or product is a smart move that many companies don’t consider. However, owning domain names that are confusingly similar to your brands, but not forwarding that traffic to your main website is just plain stupid!

Extra TV, an NBC television show and a Warner Brothers Entertainment production has a feature called Luxaholics, and WB owns the corresponding domain name Thumbs up to them for inventing a term, buying the matching domain name, and then branding the term. They also showed intelligence by purchasing the domain name as well.   Unfortunately, this domain name goes to a dead page.

Come on WB!!   Smarten up and forward the alternative domain name to the main page!   It might not mean much additional traffic, but it certainly doesn’t cost anything extra to do it.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I think one of the biggest mistakes but very similar to what you pointed out but on a different site.. which owns the plural and never forwarded it until recently. They also had cName record issues as well, since only did the forward and not with out the www.

    Now today, shows an error page again.. lol

    So it’s always good to check and make sure your domain with or without www. works.

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