Good Strategy, but Poor Execution

Buying domain names that are confusingly similar to your brand or product is a smart move that many companies don’t consider. However, owning domain names that are confusingly similar to your brands, but not forwarding that traffic to your main website is just plain stupid!

Extra TV, an NBC television show and a Warner Brothers Entertainment production has a feature called Luxaholics, and WB owns the corresponding domain name Thumbs up to them for inventing a term, buying the matching domain name, and then branding the term. They also showed intelligence by purchasing the domain name as well.   Unfortunately, this domain name goes to a dead page.

Come on WB!!   Smarten up and forward the alternative domain name to the main page!   It might not mean much additional traffic, but it certainly doesn’t cost anything extra to do it.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I think one of the biggest mistakes but very similar to what you pointed out but on a different site.. which owns the plural and never forwarded it until recently. They also had cName record issues as well, since only did the forward and not with out the www.

    Now today, shows an error page again.. lol

    So it’s always good to check and make sure your domain with or without www. works.


Please enter your comment!
Please enter your name here

Recent Posts

.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

According to a tweet from Identity Digital (formerly Donuts), the domain name reportedly sold for $600,000. I have not verified or researched the...

Finalize a Deal by Connecting on LinkedIn

When I agree to a negotiated deal on a platform like Dan or Sedo, I have always held the expectation that the payment will...

Google Ads Selects Squadhelp for Case Study

If you have visited a Squadhelp landing page, chances are good that you have seen their advertising when you visit other websites that have...

Reliance is “More than Metal” Following Upgrade

Reliance Steel & Aluminum Co. has existed as a business for more than 80 years and is publicly traded under the RS ticker symbol...

What to do with an Unused Domain Name

A person who has long owned a 3 letter .com domain name reached out to me to try and sell it. It's a nice...