I received an email this morning from Go Daddy announcing a private .Pro auction event. Please correct me if I am wrong, but I don’t recall Go Daddy ever hosting a private auction event in the past, and if that’s the case, it’s pretty big news in the domain industry (update: a friend told me they hosted “Signature Auctions” several years ago).
According to the email I received, “Go Daddy Auctions is holding a special event auction for some fantastic .pro domain names. They are one, two and three character names never before released to the public.
Go Daddy is facilitating the auction, but does not support .pro TLD … yet.”
The auction will begin on January 10 at 7am PST and run through January 17. Some of the domain names at auction include the following:
Auction starting prices range from $50 up to $5,000 for the single letter and number domain names. I don’t know if $5,000 for a single letter/number .pro domain name is a good price, but the market will tell us.
For the most part, I’ve only seen private event registry auctions like this held at auction venues like Sedo, Pool, Snapnames, and NameJet. With new gTLDs around the corner, this could be a foreshadowing of events to come. Perhaps Go Daddy has hopes of securing special event auctions on premium domain names in new TLDs. It might be a wise idea to hold a private .CO auction in conjunction with the .CO Super Bowl commercial.
Personally, I don’t see a whole lot of investment value with .Pro domain names, but this particular auction will certainly be worth watching considering the audience may include far more end user buyers than usual.