If you visited GoDaddy’s website or its social media pages this morning, you probably noticed the company’s new logo, icon, and color scheme. GoDaddy will now be using two different color schemes in its logo – black and white or teal. The company last made a major change to its logo in May of 2018. When that change was announced by the company, I shared the different versions of GoDaddy’s logo since the company was founded.
I was sent a few variations of the new corporate branding that people should expect to see going forward:
I actually really like the whole package. The typeface didn’t change, so the GoDaddy branding will not change. The icon stands out to me and will become instantly recognizable as GoDaddy, much like GoDaddy’s former logo with the man’s head was also iconic. Put simply, I think it’s a great change.
GoDaddy distributed a press release to share more information about the logo update, and I posted it below:
GoDaddy Unveils New Company Logo “the GO”: Expands Mission to Empower the Everyday Entrepreneur
GoDaddy champions new era of inclusive entrepreneurship by combining humanity and technology
SCOTTSDALE, Ariz., January 14, 2020 /PRNewswire/ — GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today revealed its new logo that captures the company’s unique ability to enable, connect and champion millions of people around the world who are making their own way as entrepreneurs.
GoDaddy’s new logo, called “the GO,” is a joyful reflection of how GoDaddy celebrates everyday entrepreneurs from all walks of life, backgrounds and cultures, and how GoDaddy brings together humanity and technology to serve them like no other.
“The GoDaddy brand stands for inclusive entrepreneurship and helping anyone who wants to change how they work and live for the better by bringing their ideas to life online,” said GoDaddy Chief Marketing Officer Fara Howard. “Regardless of where an entrepreneur is at in their journey, from taking the first step online to shipping a first order to conducting a new marketing campaign, GoDaddy is here to guide them along the way with advice, support and all of the tools necessary to succeed.”
“The GO says to our community that they can stand on their own two feet and go do what they love,” said GoDaddy Chief Brand Officer Cameron Scott. “When entrepreneurs see the GO, they know they have someone standing in their corner, championing their every step along the way, to turn their ideas into reality.”
Core to how GoDaddy accomplishes this is its unique ability to combine seamlessly intuitive products with unmatched personable guidance that together enable entrepreneurs to make their dreams a reality online. The GO complements GoDaddy’s drive to unlock opportunities for its customers through this combination of technology and humanity:
• GoDaddy has more than 6,000 GoDaddy Guides around the world who have nearly 2 million conversations every month with customers. GoDaddy’s guidance empowers its customers throughout their journey to name, create, grow and manage their ventures, providing a helping hand and support along the way.
• GoDaddy is innovating new tools to help entrepreneurs flourish online, most notably the recent introduction of Websites + Marketing, pairing an easy-to-use website builder with a suite of marketing tools for small businesses, and the launch of a platform-wide update to its GoDaddy WordPress Hosting offering that makes it easier than ever to create customizable sites with increased flexibility.
For more information about the GoDaddy brand, the story of the GO and digital assets, please visit https://godaddy.design/the-go/.