In April of this year, GoDaddy announced that it would be acquiring Neustar’s registry business. Neustar has operated and offers back-end services for more than 215 domain name extensions, including .US, .CO, .NYC, .Biz, and a number of other extensions. The acquisition closed yesterday, and the Neustar registry business is now owned by GoDaddy. The division is now known as GoDaddy Registry, and it is led by Nicolai Bezsonoff, who was formerly Senior Vice President and General Manager of Neustar’s Registry business.
In the wake of this acquisition, GoDaddy just launched Registry.GoDaddy, a standalone website for its new Registry division that was created with this acquisition. Other than the simple Nic.GoDaddy forwarder that has information about .GoDaddy domain names, Registry.GoDaddy is the first website launched on a .GoDaddy domain name. Whois records show the Registry.GoDaddy domain name was registered in April, a couple of weeks after the acquisition deal was announced.
Neustar operated its registry business within its Home.Neustar website. With the divestment of the Registry business, the registry landing page now forwards directly to Registry.GoDaddy.
Andrew Low Ah Kee, Chief Operating Officer at GoDaddy, commented on the launch of the Registry.GoDaddy website:
“We’ve been looking for a great opportunity to bring the .godaddy extension live and registry.godaddy is a perfect way to do it. The launch of the website is the start and we can’t wait to bring new innovations to the industry that will create more domain name choice and value for consumers.”
It will be interesting to see if GoDaddy utilizes its .GoDaddy extension for future initiatives.