GoDaddy .CO Girl Revealed in Super Bowl Commercial
Neustar Domain Names

GoDaddy .CO Girl Revealed in Super Bowl Commercial: I Was Right!


During the Super Bowl this evening, the long awaited and highly speculated Go Daddy .CO girl was finally revealed. In case you haven’t seen the Super Bowl commercial now exclusively on the Go Daddy website, the .CO Girl is Joan Rivers.

So, how many of you guessed it right?  I did – way back on January 11th on Mike Berkens Blog.

I believe the GoDaddy commercial is expected to air during the first half of the Packers vs. Steelers game. It will be interesting to see how much of a bump in .CO registrations there will be, and also, it will be interesting to see how many domain names were purchased by speculators and how many by SMB who will develop their .CO domain names.

Incidentally, Joan Rivers is using her own neat .CO domain name: Joan.CO.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (33)


    That is disgusting, ridiculous and stupid. How very “Godaddyish”. I still have no idea why I use them as a registrar.

    February 6th, 2011 at 6:14 pm


    This ad will get enough media attention. And people will talk about it as well.

    February 6th, 2011 at 6:18 pm

    JT Flemmington

    I thought it was great! Will drive lots of visits to Go Daddy and I think it will bet a lot of buzz.

    February 6th, 2011 at 7:12 pm


    Congrats on the guess, I could have never imagined it to be Joan. It was quite a surprise to me.

    February 6th, 2011 at 7:50 pm

    Pretty Dumb

    Terrible commerical. The public doesn’t care and it will only confise people.

    Whooptee Doo, Joan Rivers is using Wow. I guess that means it is legit. Just more marketing stupidity and scam behavior.

    February 6th, 2011 at 7:51 pm


    yeap it surprised me too

    Godaddy had it featured on their site hours ago – so i created a post about it and no one had it on domaining – now its all over the place

    too bad i dont get as much as traffic as you!

    February 6th, 2011 at 8:06 pm


    @ Chris

    Keep on chugging along. It takes a while to grow traffic.

    February 6th, 2011 at 8:07 pm


    Oh well, Joan is a “little raw” from time to time but I always
    liked her, she is always good for a laugh and no matter what she does, you can always remember her.

    (After she had her face lifted, she said “This face has seen more knives than a Beni Hana’s”!!!! LOL)

    February 6th, 2011 at 8:14 pm


    Looks like the people at NetSol knew something we didn’t when they came up with that “GoGranny” spoof.

    Weird choice.

    February 6th, 2011 at 8:36 pm

    Ms Domainer


    So, Troy, in your opinion, a woman only has worth when she’s between 15 and 30, to be used for your sexual fantasies.

    I’m SO glad that you were disappointed.

    Now go home and give your mother a big kiss on her cheek, and, perhaps, show a little respect for women of a certain age…

    While I’m not a huge Joan Rivers fan, I think this was a brilliant move on GD’s part.

    Perhaps GD plans to move into a more professional realm…

    Naw. Pipe dream.


    February 6th, 2011 at 9:05 pm


    Ms Domainer

    You have no idea why I did not like it. You have no idea my viewpoint on women.

    Stop judging others with such little info.

    February 6th, 2011 at 9:43 pm


    Now the network solutions ad made sense to me, GoGranny!

    It seems like grannies are getting hot, but thanks i will stick w milf for now.

    February 6th, 2011 at 10:00 pm


    Godaddy put up another ad and they are promoting

    What does that tell you?

    Dot co is….RIP

    February 6th, 2011 at 10:37 pm

    Robert Cline


    idiot, they preannounced they were going to have 2 ads.

    Anyways, I liked Joan Rivers ad. A real attention getter.

    February 6th, 2011 at 10:43 pm


    Now that .co flopped and godadddy let’s stick to what works and that’s .com!

    What a dumb commercial and zero impact on .co. Imo

    Go packers!

    February 6th, 2011 at 10:45 pm


    Robert Cline–what you like or dislike about the commercial is irrelevant- it is the numbers.

    The 2nd ad is so much better and very concise.
    Dot com rocks!!!

    BTW, I can be an idiot but your site is full of B**S

    February 6th, 2011 at 10:47 pm


    @ Jeff

    It flopped? I am getting a lot of traffic from Google for people searching .co domain names, and my site ranks pretty low for that term.

    I think most GD commercials have a long lifespan after the SB and people will probably discuss it, and when that happens, it’s inevitable they will discuss just what .CO is.

    February 6th, 2011 at 10:47 pm


    Oh I see. Joan did a great job and godadddy did there wonderful gimmicks for .co. Oh wait company or is it actually columbia extension with English words

    Spin in whatever way you want. .com is king and will always be king

    Either way

    February 6th, 2011 at 10:51 pm


    The real Godaddy Girl!

    February 6th, 2011 at 10:54 pm


    Jeff—why are people in so in denial??

    Have the castello brothers promote dot co?

    RIP dot co

    February 6th, 2011 at 10:55 pm


    @ Jeff

    Just busting your chops.

    I am still a .com guy… just picked up a few in the last few days:

    February 6th, 2011 at 11:00 pm


    WOW that was difficult to watch. Everyone I was watching the game with just had an awkward look on their face, followed by statements such as “how the **** can anyone spend $2 million on that.”

    February 6th, 2011 at 11:08 pm


    Observe that Joan the talking head uses the obligatory .Co, while Tabitha the bod uses a hyphened .Com! Lol!!

    February 6th, 2011 at 11:10 pm


    @Elliot: Content Stealer DNSnap(.)com

    February 6th, 2011 at 11:33 pm


    It made people perk up and then deflated them when they saw Joan, who is famous but not universally loved like Betty White. It also associated .CO with a joke. Not a connection I would want to make.

    “What’s this?…Oh, it’s a joke.” (mental translation, “dot co is a joke”)

    Opportunity missed for a universal impact to educate people on .CO in a fun or enticing but not jokey way.

    February 7th, 2011 at 9:50 am

    The Big Cheese


    Well said.

    – TBC

    February 7th, 2011 at 9:54 am


    Thats Bad…

    February 7th, 2011 at 11:47 am

    Adam Gold

    That was such disappointing commercial. I was expecting something more exciting that the GoGranny.
    We all know the .COMs is king, and maybe .COs is a prince.

    February 7th, 2011 at 12:23 pm


    Remember when godaddy changed the default registration extention to .co for a day? What a flop!

    .co will go to the same graveyard that .mobi went to.

    February 7th, 2011 at 4:16 pm


    Go Daddy has 30 seconds for this commercial. The audience expects humor, just like every other ad. IMO, the goal is to get attention and drive people to the website where they can learn more about what .CO is and why Joan Rivers is the .CO girl. Had they simply explained what .CO is, it would have been boring and not discussed.

    Once they get people on site to learn about it, those people then say “hey I wonder if is taken” and I bet they try to find some .co domain names, remembering the early .com days.

    Maybe from a creative standpoint there was a letdown, but from an effectiveness standpoint, only Go Daddy and .CO know how it performed. Knowing Bob Parsons’ track record, I would bet it exceeded the company’s expectations.

    February 7th, 2011 at 5:03 pm


    Bob’s pretty on the ball when it comes down to it. The fact is, he knows its a joke, we know its a joke, joan knows its a joke – in fact everyone knows its a joke, even the .co registry. They all of course are laughing all the way to the bank.

    February 7th, 2011 at 5:58 pm

    The Big Cheese

    ccTLD’s are a-rockin – these sales are from last week (From DNJournal): sold for $2500 – site is up. sold for $12,455 – site is up. sold for $4,500 sold for $3,975 sold for $2,740

    What’s my point? If the above, obscure ccTLD’s are selling at these prices, .co will do very well considering the marketing dollars behind it.

    – TBC

    February 8th, 2011 at 4:09 pm

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