During the Super Bowl this evening, the long awaited and highly speculated Go Daddy .CO girl was finally revealed. In case you haven’t seen the Super Bowl commercial now exclusively on the Go Daddy website, the .CO Girl is Joan Rivers.
So, how many of you guessed it right? I did – way back on January 11th on Mike Berkens Blog.
I believe the GoDaddy commercial is expected to air during the first half of the Packers vs. Steelers game. It will be interesting to see how much of a bump in .CO registrations there will be, and also, it will be interesting to see how many domain names were purchased by speculators and how many by SMB who will develop their .CO domain names.
Incidentally, Joan Rivers is using her own neat .CO domain name: Joan.CO.
That is disgusting, ridiculous and stupid. How very “Godaddyish”. I still have no idea why I use them as a registrar.
This ad will get enough media attention. And people will talk about it as well.
I thought it was great! Will drive lots of visits to Go Daddy and I think it will bet a lot of buzz.
Congrats on the guess, I could have never imagined it to be Joan. It was quite a surprise to me.
Terrible commerical. The public doesn’t care and it will only confise people.
Whooptee Doo, Joan Rivers is using Joan.co. Wow. I guess that means it is legit. Just more marketing stupidity and scam behavior.
yeap it surprised me too
Godaddy had it featured on their site hours ago – so i created a post about it and no one had it on domaining – now its all over the place
too bad i dont get as much as traffic as you!
@ Chris
Keep on chugging along. It takes a while to grow traffic.
Oh well, Joan is a “little raw” from time to time but I always
liked her, she is always good for a laugh and no matter what she does, you can always remember her.
(After she had her face lifted, she said “This face has seen more knives than a Beni Hana’s”!!!! LOL)
Looks like the people at NetSol knew something we didn’t when they came up with that “GoGranny” spoof.
Weird choice.
*
So, Troy, in your opinion, a woman only has worth when she’s between 15 and 30, to be used for your sexual fantasies.
I’m SO glad that you were disappointed.
Now go home and give your mother a big kiss on her cheek, and, perhaps, show a little respect for women of a certain age…
While I’m not a huge Joan Rivers fan, I think this was a brilliant move on GD’s part.
Perhaps GD plans to move into a more professional realm…
Naw. Pipe dream.
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Ms Domainer
You have no idea why I did not like it. You have no idea my viewpoint on women.
Stop judging others with such little info.
Now the network solutions ad made sense to me, GoGranny!
http://www.networksolutions.com/video.jsp?channelid=P99C100S1N0B2A1D38E0000V190
It seems like grannies are getting hot, but thanks i will stick w milf for now.
Godaddy put up another ad and they are promoting Godaddy.com
What does that tell you?
Dot co is….RIP
@BullS
idiot, they preannounced they were going to have 2 ads.
Anyways, I liked Joan Rivers ad. A real attention getter.
Now that .co flopped and godadddy let’s stick to what works and that’s .com!
What a dumb commercial and zero impact on .co. Imo
Go packers!
Robert Cline–what you like or dislike about the commercial is irrelevant- it is the numbers.
The 2nd ad is so much better and very concise.
Dot com rocks!!!
BTW, I can be an idiot but your site is full of B**S
@ Jeff
It flopped? I am getting a lot of traffic from Google for people searching .co domain names, and my site ranks pretty low for that term.
I think most GD commercials have a long lifespan after the SB and people will probably discuss it, and when that happens, it’s inevitable they will discuss just what .CO is.
Oh I see. Joan did a great job and godadddy did there wonderful gimmicks for .co. Oh wait company or is it actually columbia extension with English words
Spin in whatever way you want. .com is king and will always be king
Either way
The real Godaddy Girl!
http://www.tabitha-taylor.com/
Jeff—why are people in so in denial??
Have the castello brothers promote dot co?
RIP dot co
@ Jeff
Just busting your chops.
I am still a .com guy… just picked up a few in the last few days:
https://www.domaininvesting.com/recent-purchases-how-about-you-9003/comment-page-4#comment-40408
WOW that was difficult to watch. Everyone I was watching the game with just had an awkward look on their face, followed by statements such as “how the **** can anyone spend $2 million on that.”
Observe that Joan the talking head uses the obligatory .Co, while Tabitha the bod uses a hyphened .Com! Lol!!
@Elliot: Content Stealer DNSnap(.)com
It made people perk up and then deflated them when they saw Joan, who is famous but not universally loved like Betty White. It also associated .CO with a joke. Not a connection I would want to make.
“What’s this?…Oh, it’s a joke.” (mental translation, “dot co is a joke”)
Opportunity missed for a universal impact to educate people on .CO in a fun or enticing but not jokey way.
@BFitz,
Well said.
– TBC
Thats Bad…
That was such disappointing commercial. I was expecting something more exciting that the GoGranny.
We all know the .COMs is king, and maybe .COs is a prince.
Remember when godaddy changed the default registration extention to .co for a day? What a flop!
.co will go to the same graveyard that .mobi went to.
Go Daddy has 30 seconds for this commercial. The audience expects humor, just like every other ad. IMO, the goal is to get attention and drive people to the website where they can learn more about what .CO is and why Joan Rivers is the .CO girl. Had they simply explained what .CO is, it would have been boring and not discussed.
Once they get people on site to learn about it, those people then say “hey I wonder if sex.co is taken” and I bet they try to find some .co domain names, remembering the early .com days.
Maybe from a creative standpoint there was a letdown, but from an effectiveness standpoint, only Go Daddy and .CO know how it performed. Knowing Bob Parsons’ track record, I would bet it exceeded the company’s expectations.
Bob’s pretty on the ball when it comes down to it. The fact is, he knows its a joke, we know its a joke, joan knows its a joke – in fact everyone knows its a joke, even the .co registry. They all of course are laughing all the way to the bank.
http://www.thewhir.com/web-hosting-news/020711_Go_Daddy_Sees_Anticipated_Traffic_Sales_Spike_from_Super_Bowl_Ad. Looks like it worked.
ccTLD’s are a-rockin – these sales are from last week (From DNJournal):
Soc.io sold for $2500 – site is up.
Jamaica.nl sold for $12,455 – site is up.
Work.io sold for $4,500
TechZone.in sold for $3,975
LuxuryEstate.it sold for $2,740
What’s my point? If the above, obscure ccTLD’s are selling at these prices, .co will do very well considering the marketing dollars behind it.
– TBC