GoDaddy’s Brandsight Acquisition is Notable

Earlier this morning, GoDaddy announced that the company will acquire Uniregistry, in a deal expected to close in the second quarter of this year. This is obviously huge news for domain investors for a variety of reasons. What might get lost in the domain investment space is the news that GoDaddy is also going to be acquiring Brandsight, a corporate domain name management and consulting firm. I also think this is an important acquisition for GoDaddy.

GoDaddy has many tools and services particularly suited for small to medium sized businesses. GoDaddy is the world’s largest domain name registrar with nearly 20 million customers, and I believe the company’s primary target audience is SMBs and individual entrepreneurs.

Brandsight has a much different target audience, catering to very corporate large clients. The company offers tailored domain name management and brand protection services to its clientbase, and the acquisition should give Brandsight more resources and access to additional tools.

In a blog post this morning, here’s what Brandsight founder and CEO Phil Lodico said about how the acquisition will impact its customers:

“Brandsight will continue to operate with the same great high levels of service and support that they have come to expect. That said, Brandsight clients will benefit from our access to additional technology and resources which will increase significantly as a result of the acquisition. This means that we’ll be able to further accelerate our focus on building secure, intuitive and powerful corporate domain management solutions.”

From what I understand, Brandsight will retain its own identity. The company will be a part of GoDaddy, but it will operate independently from GoDaddy. I think this is important because it will allow Brandsight to have access to GoDaddy services and tools for its customers, while retaining its concierge-level customer support.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

4 COMMENTS

  1. I tried working with a country centric VC & start up organization offering our portfolio for branding / support services. One see how access to Unireg / Godaddy is good for all based on today’s algo’s

Leave a Reply

Recent Posts

Nick Huber: “drop a little coin” for a Premium Domain Name

1
I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and...

Trademarkia Hiring Lead Developer for Domain Registrar Integration

0
Trademarkia is a website I use occasionally to perform trademark-related searches. This morning, I noticed a job listing the company posted on LinkedIn that...

SquadHelp Ultra Premium Marketplace Goes Live

7
🎉 It's here! The Ultra-Premium Marketplace is live We've partnered with @HilcoDigital to curate an incredible collection of domains. More additions coming soon! 🌟 Check it...

ROTD Auction Web3 Domain Names

4
According to a press release I received a moment ago, Right of the Dot is auctioning "Web3" domain names in partnership with Unstoppable Domains....

Sage.ai Dispute Gives Guidance on Common One Word Domains

2
The latest #UDRP Digest (Vol 3.37) is out now! Read about some interesting cases including #sage.ai, #stable.com, #extenso.org and more, with commentary from @dnattorney...