Go Daddy is in the midst of a change in how it markets its brand. It’s been happening for several months, and it seems like more is on the way. Embedded above is a new commercial called “Baker” which stars actor Jean Claude Van Damme.
Any time Go Daddy changes its marketing strategy, it’s going to impact domain investors to an extent. When I mention to people that I am a domain investor, I would say almost half ask me if I work for or with Go Daddy. I would venture a guess that Go Daddy’s name recognition is very high, even if not everyone knows exactly what the company does. When GD makes changes, it will have an impact.
I am curious what you think of the new branding and whether you think it’s going to be positive for domain investors and others involved in the domain space.