Go Daddy CEO Blake Irving Using Twitter to Win Back Business

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Go Daddy CEO Blake Irving has taken to Twitter this evening to respond to various tweets about the company and recent changes in its advertising focus and acquisitions.  Irving is using his personal Twitter account to reach out to people who posted comments in the wake of Go Daddy’s acquisition of hosting company, Media Temple.

It doesn’t appear that some of the tweets were initially made to elicit a reply from Go Daddy, but Irving is promoting the positive strides he sees the company making.  In my opinion, it is rare that the CEO of such a large company is personally responding to complaints and negative feedback in such a public manner. I can’t recall seeing something similar in this business, but perhaps someone can enlighten me.

There seems to have been quite a bit of acrimony since news of the MT acquisition was announced. From what I’ve been reading on Twitter and elsewhere, some people have accounts with Media Temple specifically in order to avoid working with Go Daddy for various reasons.

Irving has encouraged people to DM him for more information about the changes.

 

 

 

9 COMMENTS

  1. I doubt he’s tweeting himself- usually ceos have “personal brand builders” who do social media for them. But the best line was “With a new mission and leadership, we’re really a new co.” Maybe that’s why they dropped the dotCOM from their name.

    • My bet is that it’s him.

      Not difficult to tweet, and it would be risky to hire someone to tweet as the CEO when one wrong reply to someone can make him look very bad, and even worse if it was found out that it wasn’t him.

  2. I’ve also seen Go Daddy in general appearing more in my social media stream – for example on Facebook, trying to tag on to last night’s new episode of the Canadian Dragon’s Den.

    Basically the post was saying that entrepreneurs cannot afford to enter the Dragon’s Den without having a website.

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