Gifts.com Ranks Well This Christmas

Logo for Gifts.comI’ve heard a number of people cite that keyword domain names aren’t nearly as helpful as they once were. This may or may not be entirely true (I’ll let SEOs debate that), but I want to share one keyword .com domain name brand that seems to have done well this Christmas: Gifts.com.

I’ve neither bought anything from Gifts.com nor do I have any type of relationship with Gifts.com. In fact, I don’t recall ever visiting the website until I was researching how some of the big brands ranked for Christmas gift related keywords (Overall, I think Walmart fared the best in terms of big brands ranking for broad keywords).

According to its website, “Gifts.com is the #1 online gift recommendation service, offering over 7 million monthly shoppers during peak holiday periods with personalized gift ideas and interactive tools to help them become better, more organized gift-givers.

Here’s how Gifts.com currently ranks for some Christmas gift keyword searches:

  • Gifts – #1
  • Gift – #3
  • Christmas Gifts – #5
  • Christmas Gift – #8
  • Christmas Present – #7
  • Christmas Presents – #6
  • Best Christmas Gifts – #3
  • Popular Christmas Gifts – #2
  • Top Christmas Gifts – #1

I know that many people search for individual gift items such as XBox or Apple iPad, but I would imagine most of those search results would favor the brands rather than individual retailers like Gifts.com. I would also imagine the search volume would favor broad keywords rather than aggregated  individual products or brands.

Broad keywords rankings like the ones Gifts.com ranks well for are difficult to achieve, and I believe that the keyword domain name is helpful. Not only does it tell people exactly what the company is offering, but Gifts.com sounds like a trusted brand. Despite never buying anything from them before, I wouldn’t hesitate to make a purchase, primarily because of the brand name. I also assume many of the trusted links to Gifts.com can be attributed to brand trust.

Keyword domain names can be brands, and Gifts.com is a great example of a keyword .com domain name becoming a trusted brand.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. This should be recommended reading for those people who think EMDs are a thing of the past.

    A great EMD will enhance your CTR, bring down your CPC & rank as well when competing with top companies.

    Good research Elliot!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Samba.com Now Forwarding to Samba.tv

3
Three weeks ago, Samba.com sold for $143,000 in a NameJet expiry auction. Samba.com is an exceptional domain name, and there are many branded companies...

A Good Afternic Broker Negotiation (Updated)

9
If you use Afternic and its landing pages for your domain names, chances are good that you have a Lead Center filled with leads...

Videos: GoDaddy 2025 Super Bowl Commercial

0
GoDaddy issued a press release this morning revealing its 2025 Super Bowl commercials. As expected, the focus of these two commercials is on GoDaddy...

Big Changes for .AI Expiry Auctions

3
Namecheap CEO Richard Kirkendall has shared many .AI domain name sales over the last year or so. NameBio lists more than 1,000 .AI domain...

ICA Meeting Keeps Getting Better

1
I went to the ICA meeting in Las Vegas last week. I don't particularly enjoy leaving my family when they have many different activities...