I know a lot of people who own city keyword .com domain names, and I own several of them as well. I want to share a development idea I have, as I have found most of the longer tail geodomain names I own (most are attorney or lawyer names) don’t get much type in traffic and make very little revenue as a result. I haven’t put this idea into practice yet but want to share it with those who might wish to do so.
Using a modified classifieds theme or a directory package, create empty directories that cost anywhere from $9 – 99/year to sign up. The advertiser will receive a full page within the website to promote his business, and the company will be listed on the primary page. It will be very similar to Frank Schilling’s MontrealRestaurants.com. Payment will need to be made via Paypal and should be an annual subscription for easy re-billing.
The idea is that once you create and customize your platform for a few hundred dollars (unless you are able to do the work on your own), you can then version it out to your other similar domain names to lower your development cost per domain name. Contrary to what some people might say, I do happen to think a site like this should look good so potential advertisers are more interested in advertising. I received many more comments about DogWalker.com’s look and style rather than its searchability and functionality.
By doing this, it will help generate revenue, once you’ve done enough SEO work to get it ranked in Google. As a comparison, DogWalker.com ranked #1 in Google for the term “dog walker” within 2 months of launching it, and it had been a Godaddy landing page for a while, so the SEO aspect isn’t as difficult as it might seem.
Like I said before, I haven’t done this yet so I can’t give any feedback about the likelihood for success. I tried to sell HattiesburgAttorney.com, LynnAttorney.com, BozemanAttorney.com, and a few others similar names without much luck, so I will probably try this model out on these names before the end of the year. If it fails to yield any signups, I imagine getting these names ranking in Google for their keywords will at the very least increase their saleability and value.
Feel free to share your experiences with this.