There has been quite a bit of buzz about Frank Schilling’s new InternetTraffic.com endeavor over the last few days. I’ve heard from people in public and private, and apparently the platform is providing a revenue boost for qualified domain names that have been switched to Schilling’s feeds. It’s apparently a significant boost for many domain owners.
According to DomainTools’ Daily Changes website, it appears that over 21,000 domain names have been added to the InternetTraffic.com domain servers (over 6,000 yesterday). Domain names have been removed from big parking companies like Domain Sponsor, Sedo, Fabulous, Parked, and other PPC and lead generation providers. The bad news for them is that these are likely some of their highest performing direct navigation domain names.
As you can see by visiting any of the domain names listed, the look and feel of the landing pages is similar to that of Schilling’s landers, although the DomainNameSales.com sales message is notably missing. The greater the traffic volume, the more powerful the network, and likely the more revenue for domain owners.
Here’s what Frank had to say about this new endeavor:
“What I am trying to do is help an industry that has been under a great deal of pressure due to extremely negative changes in the paid search landscape.
For the longest time you’ve had quality domain traffic intermixed into the same channel with error search and keyword arbitrage players. Higher quality traffic has effectively been subsidizing lower quality. Traditional parking companies use the profits from good actors to offset the administrative headaches from bad actors.
I’m trying to build a channel with higher quality type-in traffic and then pay out nearly all the revenue to those partners so they can prosper. I am less interested in building a profit machine from my fellow domainers traffic than I am in rewarding our upstream partners like Google for taking care of us.”
Clearly, not everyone is invited/welcomed to participate, and I don’t blame Schilling. I am sure the last thing he wants to do is become a service company, where he will have to deal with annoying clients. My assumption is only the people who have significant direct navigation domain names and don’t need any hand holding will be welcome to participate. If you don’t know if you would qualify, you probably don’t.
In addition, some private companies/providers have been given a pass through feed, and they are administering the feed to some clients, allowing additional people to participate.
There was a small error in my post, and Frank sent me this correction: “we don’t have a passthrough for 4th parties to use. The term passthrough refers to revshares.“