Frank Schilling's Quickly Gaining Steam |
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Frank Schilling’s Quickly Gaining Steam


There has been quite a bit of buzz about Frank Schilling’s new endeavor over the last few days. I’ve heard from people in public and private, and apparently the platform is providing a revenue boost for qualified domain names that have been switched to Schilling’s feeds. It’s apparently a  significant  boost for many domain owners.

According to DomainTools’ Daily Changes website, it appears that over 21,000 domain names have been added to the domain servers (over 6,000 yesterday). Domain names have been removed from big parking companies like Domain Sponsor, Sedo, Fabulous, Parked, and other PPC and lead generation providers. The bad news for them is that these are likely some of their highest performing direct navigation domain names.

As you can see by visiting any of the domain names listed, the look and feel of the landing pages is similar to that of Schilling’s landers, although the sales message is notably missing. The greater the traffic volume, the more powerful the network, and likely the more revenue for domain owners.

Here’s what Frank had to say about this new endeavor:

“What I am trying to do is help an industry that has been under a great deal of pressure due to extremely negative changes in the paid search landscape.

For the longest time you’ve had quality domain traffic intermixed into the same channel with error search and keyword arbitrage players. Higher quality traffic has effectively been subsidizing lower quality. Traditional parking companies use the profits from good actors to offset the administrative headaches from bad actors.

I’m trying to build a channel with higher quality type-in traffic and then pay out nearly all the revenue to those partners so they can prosper. I am less interested in building a profit machine from my fellow domainers traffic than I am in rewarding our upstream partners like Google for taking care of us.”

Clearly, not everyone is invited/welcomed to participate, and I don’t blame Schilling. I am sure the last thing he wants to do is become a service company, where he will have to deal with annoying clients. My assumption is only the people who have significant direct navigation domain names and don’t need any hand holding will be welcome to participate. If you don’t know if you would qualify, you probably don’t.

In addition, some private companies/providers have been given a pass through feed, and they are administering the feed to some clients, allowing additional people to participate.


There was a small error in my post, and Frank sent me this correction: “we don’t have a passthrough for 4th parties to use. The term passthrough refers to revshares.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (55)

    Rob Sequin

    Good news for Frank. Sounds like he is doing it right.

    Bad news for all the other parking companies that will now loose their best customers and domain names.

    With one bulk nameserver change… POOF, there goes hundreds and thousands of great domains to a competitor and there is probably nothing they can do to get that customer back.

    What is the #1 service from any parking company?


    Customer don’t care about the landers, the customer service, the user interface. They only care about getting the most money from the domains they have parked.

    Frank’s new business has to be the nail in the coffin for several domain parking companies.

    Now if he can come up with competition for Adsense, that would be fantastic.

    May 19th, 2011 at 9:42 am


    Is there an example of the landing page anywhere?

    May 19th, 2011 at 9:43 am

    Elliot Silver

    @ BFitz

    You can have a look at the site to see what names have moved and check one of those. I am not comfortable linking to a parked domain name.

    May 19th, 2011 at 9:45 am


    Am I the only one who doesn’t understand what to look for on the dailychanges site? I just want an example of one of these names that just switched to Frank’s new project. Elliot, you don’t have to link to it, you can do something like www(.)xxx(.)com. No link, but we still get the example. Thanks.

    May 19th, 2011 at 10:37 am


    Enough with the air of exclusivity. If you download the list of 20,000 names moved to his service and do a quick scan, 98% of them are reg fee. And many trademark typos. If this crap can get in, anyone should get in. Just more domainer pomp and circumstance that really amounts to nothing.

    May 19th, 2011 at 10:56 am

    Elliot Silver

    @ mike

    I am sure that is something the company will monitor. There are quite a few great generic names on the list$

    May 19th, 2011 at 11:09 am



    Is that suppose to be a legit direct nav name or a typo of another name?…

    That’s hilarious 🙂


    May 19th, 2011 at 11:12 am


    Not a typo, I thought that was to funny to leave off the list. is on the list as well in case you want the singular.

    I scanned about 25% of the list and saw maybe 3 good not great names. This is just one days sampling, but the point is that the names being parked there are not the best of the best names and are actually really bad. Many of these names are names that some parking companies will not even show ads for due to TM issues.

    May 19th, 2011 at 11:44 am


    So typos, trademarks, good generics, and birdfarts? Sounds like every other parking service.

    In those exclusive clubs you normally check people at the door, you don’t let them all in and then check on the back end.

    Very surprising at the amount of trademark typos in the list from Mike above.

    May 19th, 2011 at 11:47 am


    I also scanned the list and I agree with Mike, that’s not the kind of domains that I’d define great, apart from a limited number. So many reg fee names in there.

    May 19th, 2011 at 11:50 am


    TM typos got privacy on them. Funny how they think Moniker privacy can protect them from legal action.

    May 19th, 2011 at 11:51 am

    LS Morgan

       /fɑrt/ Show Spelled [burdfahrt]

    Vulgar .
    a flatus expelled through avian anus.

    —Verb phrase
    a domain name even worse than pigeon shit

    May 19th, 2011 at 2:47 pm

    LS Morgan

    – plural
        Show Spelled [burdfahrts]

    – A portfolio of domain names lower than pigeon shit

    May 19th, 2011 at 2:48 pm

    LS Morgan

    Still, examples of birdfarts aside, if his parking service is paying a lot more, he’s going to draw away a lot of top names.

    May 19th, 2011 at 2:50 pm

    Jim May

    Now the question is why all of a sudden does Frank want to have a parking company? Could he be in some type of tiered contract and he’s not going to meet the maximums unless he let’s other people in?

    So maybe he could be paying 95% or whatever he’s paying, but he’s getting an extra 5-10% on the backside with his own domains.

    May 19th, 2011 at 3:08 pm


    Google loves TM traffic and converts well

    May 19th, 2011 at 3:32 pm

      Elliot Silver

      @ All

      Just FYI, I can buy a bunch of trademark domain names and set nameservers to Apple…. doesn’t mean they will resolve, be monetized, and/or make money.

      For instance, I checked one of the names that was on the list,, and there aren’t any ads showing.

      May 19th, 2011 at 3:39 pm


    Congratulations Frank! I’m hearing chatter you need 1k income a month to be considered

    Now let’s see what does stay with bing or go with google

    May 19th, 2011 at 3:35 pm


    If I am understanding the information from Daily Changes correctly, then it seems 95% of the “inbound” domains (6,124 of 6,437 domains) were from the “original name server” ; followed by 4.5% (296 of 6,437 domains) from the nameserver. That leaves 17 other domains; none of which I recognize as being from established parking companies.

    So, looks like it has not affected other parking companies … (yet)!?

    May 19th, 2011 at 3:44 pm


    (re-submitting – to fill in missing info from 1st attempt)

    If I am understanding the information from Daily Changes correctly, then it seems 95% of the “inbound” domains (6,124 of 6,437 domains) were from the “original name server”; followed by 4.5% (296 of 6,437 domains) from the nameserver That leaves 17 other domains; none of which I recognize as being from established parking companies.

    So, looks like it has not affected other parking companies … (yet)!?

    May 19th, 2011 at 3:46 pm

    Jim May

    Domains like are probably blocked not because of TM, but because some owner was a naughty person at some point.

    So now is it the responsibility of the owner to check every domain and see if their domain is showing ads or not? But as long as birdfarts is working, I know I’ll get paid this month.

    May 19th, 2011 at 3:57 pm

    Elliot Silver

    @ Jim

    LOL 🙂

    May 19th, 2011 at 4:00 pm


    Thanks Elliott

    So I am reading/interpreting the data correctly; BUT would need to increase my sampling size (i.e. look at past 4-5 days) to find evidence of “inbound” domains from recognizable parking-company servers?

    May 19th, 2011 at 4:01 pm

    Elliot Silver

    @ Steve

    I would say so. Also keep in mind some of the people who are moving to this may have used their own DNS.

    May 19th, 2011 at 4:03 pm

    Chad W.

    I turned my domains on with Franky a few days ago and I can confirm he wasn’t messing around when he said we’ll be making more money.

    May 19th, 2011 at 10:35 pm

      Elliot Silver

      @ Chad

      Do you plan to move all your names? Can you share the % lift?

      May 19th, 2011 at 10:36 pm

    Chad W.

    Movin em all…not sure if he wants me to give out the % increase but it is pretty drastic.

    May 19th, 2011 at 10:46 pm


    Can anyone share what the RPM is?

    May 20th, 2011 at 12:15 am
    May 20th, 2011 at 7:44 am

    Elliot Silver

    Looks like 21,000+ more domain names were moved to DNS. There are now over 42,000 domain names resolving to

    May 20th, 2011 at 7:55 am


    I am planning to move about 15000 names.

    I am just wondering what will happen to Sedos and DSs of the parking world?


    May 20th, 2011 at 8:49 am

      Elliot Silver

      @ rk

      Have you been approved by Frank?

      There will be plenty of domain owners and domain names that aren’t moved. I don’t know what will ultimately happen to any parking companies, but I am sure some will lose quite a bit of revenue.

      May 20th, 2011 at 8:50 am


    @ Elliot

    I have not contacted Frank, that’s why I said “planning”.
    I should have said thinking of 🙂

    I am kind of still debating because starting from the day Frank’s parking company news came my revenue has magically increased at on eof the parking companies substantially.

    I just want to give it few more days and see what happen at my existing ppc cos.

    I should have no problem meeting the rumored criteria plus we have virtually TM free portfolio and all traffic is pure type-ins.

    May 20th, 2011 at 11:11 am


    The initial payouts for and were awesome when it first started, too.

    The revenue on will also drop, that’s how these parking companies make money.

    May 20th, 2011 at 11:24 am

      Elliot Silver

      @ bob

      That could be right, but I don’t think Frank is doing this as a profit center. I would bet the more traffic/revenue the network brings in, the better for his own portfolio, but I can’t imagine that he is doing it to make a lot of money from his friends and other domainers. Maybe I am naive, but the minimal added revenue doesn’t seem worth the hit on his rep.

      May 20th, 2011 at 11:27 am

    Matheus Leite

    I am trying to point my domains to Frank’s servers but the Registrar is rejecting them. The error message is “Unknown Domain”. I called the Registrar and they said the domains need to be registered within the server before I can point there. However I never had this issue before. Can anyone help?

    May 20th, 2011 at 2:21 pm

      Elliot Silver

      @ Matheus

      If your domain names haven’t been approved by Frank, why would you point them to his server? If they have been approved, you should be in touch with him about the issue.

      May 20th, 2011 at 2:22 pm

    Matheus Leite


    They have been approved and I am in touch with Frank about it. Sorry for not clarifying. I am asking for external help as we were unable to find a solution until now.

    May 20th, 2011 at 2:26 pm

      Elliot Silver

      @ Matheus

      It’s likely a way to prevent people from forwarding domain names that aren’t approved. Maybe they hadn’t been added to the system yet.

      May 20th, 2011 at 2:31 pm



    Yesterday, you wrote: “Just FYI, I can buy a bunch of trademark domain names and set nameservers to Apple…. doesn’t mean they will resolve, be monetized, and/or make money.”

    You wrote this when we were talking about all the low quality/reg fee domains contained in that list. But as Matheus Leite pointed out, since his domains were rejected, this proves that all those domains were already approved by Frank, not simply pointed to his nameservers without his consent.

    May 20th, 2011 at 2:32 pm

    Elliot Silver

    @ Joe

    I’ve never seen the error that Mattheus is reporting, so I can’t say… it’s speculation by me.

    May 20th, 2011 at 2:33 pm

    Matheus Leite

    My domains have been explicitly accepted by Frank, but the Registrar doesn’t let me point there. I am not a DNS expert but it seems some Registrars (in this case, a ccTLD) do a more strict validation than others, which will let you point to Apple or anywhere else.

    Nevertheless there *is* some server-side DNS configuration which will work, as I never had any issues to point to any other parking company (even before adding the domain there), with this same Registrar. This is what I need to discover right now: what makes Frank’s DNS different than Sedo’s.

    May 20th, 2011 at 2:39 pm


    Shane just wrote a nice article on the matter. Particularly, I’d like to point out this:

    “Amongst all the nice names moving to InternetTraffic, there are thousands of normal to junk names. Don’t get me wrong, I would love to own these 6000 names, is not exactly a category killer. For some reason people have this misconception that all Frank Schilling’s names are fantastic name. Frank owns a lot of junk too. But he makes 7 million a year parking them so evidently there are a few good names in there as well.”

    It’s true, he owns a lot of average quality domains, but it’s statistics: if you own hundreds of thousands of domains, they can’t be all category-definers.

    May 20th, 2011 at 3:18 pm

    Joe Raymond

    RK, My revenue at has been way up also, seems like their getting the massage.

    May 20th, 2011 at 3:52 pm


    Can anyone explain how could I redirect my names to InternetTraffic. Please help me.
    Regards to all of you

    May 20th, 2011 at 6:19 pm

      Elliot Silver

      @ R

      I am sure Frank can tell you…..

      I guess this type of thing is why parking companies need lots of staff 🙂

      May 20th, 2011 at 6:22 pm

    Chad W.

    Based on the stats I see from Franky’s system I’d say this is going to shake the industry to its core.

    May 20th, 2011 at 8:51 pm


    This is interesting take on Franks new project, some are saying his adsense will be canceled due to googles low grade content policy, the same policy that has his sites not showing high in the index. hmmmm

    May 21st, 2011 at 3:21 pm


    Matheus some ccTLD like .FR and .DE require pre name delegation check.

    If Frank did not add those domain names into the DNS then Denic (German registry) will not allow you.

    The error you get from your Registrar if setup correctly is the error message from the ccTLD registry.

    You should check with the Registry in question what the error means.

    For example if Frank has his nameservers in the same subnet then it is just not gonna work for .DE domain names. I didn’t check, it is just an example.

    May 21st, 2011 at 3:57 pm

    Joe Raymond

    Rex, I give the web site you referenced about Frank zero credibility since it was registered less then 2 months ago.
    ICANN Registrar:

    May 21st, 2011 at 8:29 pm


    I’ve sent an email to yesterday night, will look forward to get into the program.

    If it is true you need a portfolio making at least $1k/month, I’m in (or is it $1k/day???).

    Will keep you updated with stats and comments, if I can hopefully get in.

    May 22nd, 2011 at 11:08 pm


    Parking companies will have to think fast to overcome losing their 5 star domains parking with them, maybe such high quality parked names should be offered a higher percentage of the revenue. I am not a fan of parking coz my domains aren’t Frank qualified, I rather forward my domains to where they have a logo designed for and make an end user sale, I don’t need parking as much as they don’t need me as much as I make nothing in revenue per year from parking. But I’m happy with how Frank is trying to help out, very nice of him, thanx Frank!

    May 23rd, 2011 at 11:50 am

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