Frank Schilling’s Quickly Gaining Steam

There has been quite a bit of buzz about Frank Schilling’s new endeavor over the last few days. I’ve heard from people in public and private, and apparently the platform is providing a revenue boost for qualified domain names that have been switched to Schilling’s feeds. It’s apparently a  significant  boost for many domain owners.

According to DomainTools’ Daily Changes website, it appears that over 21,000 domain names have been added to the domain servers (over 6,000 yesterday). Domain names have been removed from big parking companies like Domain Sponsor, Sedo, Fabulous, Parked, and other PPC and lead generation providers. The bad news for them is that these are likely some of their highest performing direct navigation domain names.

As you can see by visiting any of the domain names listed, the look and feel of the landing pages is similar to that of Schilling’s landers, although the sales message is notably missing. The greater the traffic volume, the more powerful the network, and likely the more revenue for domain owners.

Here’s what Frank had to say about this new endeavor:

“What I am trying to do is help an industry that has been under a great deal of pressure due to extremely negative changes in the paid search landscape.

For the longest time you’ve had quality domain traffic intermixed into the same channel with error search and keyword arbitrage players. Higher quality traffic has effectively been subsidizing lower quality. Traditional parking companies use the profits from good actors to offset the administrative headaches from bad actors.

I’m trying to build a channel with higher quality type-in traffic and then pay out nearly all the revenue to those partners so they can prosper. I am less interested in building a profit machine from my fellow domainers traffic than I am in rewarding our upstream partners like Google for taking care of us.”

Clearly, not everyone is invited/welcomed to participate, and I don’t blame Schilling. I am sure the last thing he wants to do is become a service company, where he will have to deal with annoying clients. My assumption is only the people who have significant direct navigation domain names and don’t need any hand holding will be welcome to participate. If you don’t know if you would qualify, you probably don’t.

In addition, some private companies/providers have been given a pass through feed, and they are administering the feed to some clients, allowing additional people to participate.


There was a small error in my post, and Frank sent me this correction: “we don’t have a passthrough for 4th parties to use. The term passthrough refers to revshares.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Good news for Frank. Sounds like he is doing it right.

    Bad news for all the other parking companies that will now loose their best customers and domain names.

    With one bulk nameserver change… POOF, there goes hundreds and thousands of great domains to a competitor and there is probably nothing they can do to get that customer back.

    What is the #1 service from any parking company?


    Customer don’t care about the landers, the customer service, the user interface. They only care about getting the most money from the domains they have parked.

    Frank’s new business has to be the nail in the coffin for several domain parking companies.

    Now if he can come up with competition for Adsense, that would be fantastic.

  2. Am I the only one who doesn’t understand what to look for on the dailychanges site? I just want an example of one of these names that just switched to Frank’s new project. Elliot, you don’t have to link to it, you can do something like www(.)xxx(.)com. No link, but we still get the example. Thanks.

  3. Enough with the air of exclusivity. If you download the list of 20,000 names moved to his service and do a quick scan, 98% of them are reg fee. And many trademark typos. If this crap can get in, anyone should get in. Just more domainer pomp and circumstance that really amounts to nothing.

  4. @John
    Not a typo, I thought that was to funny to leave off the list. is on the list as well in case you want the singular.

    I scanned about 25% of the list and saw maybe 3 good not great names. This is just one days sampling, but the point is that the names being parked there are not the best of the best names and are actually really bad. Many of these names are names that some parking companies will not even show ads for due to TM issues.

  5. So typos, trademarks, good generics, and birdfarts? Sounds like every other parking service.

    In those exclusive clubs you normally check people at the door, you don’t let them all in and then check on the back end.

    Very surprising at the amount of trademark typos in the list from Mike above.

  6. I also scanned the list and I agree with Mike, that’s not the kind of domains that I’d define great, apart from a limited number. So many reg fee names in there.

  7. birdfart
       /fɑrt/ Show Spelled [burdfahrt]

    Vulgar .
    a flatus expelled through avian anus.

    —Verb phrase
    a domain name even worse than pigeon shit

  8. – plural
        Show Spelled [burdfahrts]

    – A portfolio of domain names lower than pigeon shit

  9. Still, examples of birdfarts aside, if his parking service is paying a lot more, he’s going to draw away a lot of top names.

  10. Now the question is why all of a sudden does Frank want to have a parking company? Could he be in some type of tiered contract and he’s not going to meet the maximums unless he let’s other people in?

    So maybe he could be paying 95% or whatever he’s paying, but he’s getting an extra 5-10% on the backside with his own domains.

  11. Congratulations Frank! I’m hearing chatter you need 1k income a month to be considered

    Now let’s see what does stay with bing or go with google

  12. If I am understanding the information from Daily Changes correctly, then it seems 95% of the “inbound” domains (6,124 of 6,437 domains) were from the “original name server” ; followed by 4.5% (296 of 6,437 domains) from the nameserver. That leaves 17 other domains; none of which I recognize as being from established parking companies.

    So, looks like it has not affected other parking companies … (yet)!?

  13. (re-submitting – to fill in missing info from 1st attempt)

    If I am understanding the information from Daily Changes correctly, then it seems 95% of the “inbound” domains (6,124 of 6,437 domains) were from the “original name server”; followed by 4.5% (296 of 6,437 domains) from the nameserver That leaves 17 other domains; none of which I recognize as being from established parking companies.

    So, looks like it has not affected other parking companies … (yet)!?

  14. Domains like are probably blocked not because of TM, but because some owner was a naughty person at some point.

    So now is it the responsibility of the owner to check every domain and see if their domain is showing ads or not? But as long as birdfarts is working, I know I’ll get paid this month.

  15. Thanks Elliott

    So I am reading/interpreting the data correctly; BUT would need to increase my sampling size (i.e. look at past 4-5 days) to find evidence of “inbound” domains from recognizable parking-company servers?

  16. I turned my domains on with Franky a few days ago and I can confirm he wasn’t messing around when he said we’ll be making more money.

  17. I am planning to move about 15000 names.

    I am just wondering what will happen to Sedos and DSs of the parking world?


    • @ rk

      Have you been approved by Frank?

      There will be plenty of domain owners and domain names that aren’t moved. I don’t know what will ultimately happen to any parking companies, but I am sure some will lose quite a bit of revenue.

  18. @ Elliot

    I have not contacted Frank, that’s why I said “planning”.
    I should have said thinking of 🙂

    I am kind of still debating because starting from the day Frank’s parking company news came my revenue has magically increased at on eof the parking companies substantially.

    I just want to give it few more days and see what happen at my existing ppc cos.

    I should have no problem meeting the rumored criteria plus we have virtually TM free portfolio and all traffic is pure type-ins.

  19. The initial payouts for and were awesome when it first started, too.

    The revenue on will also drop, that’s how these parking companies make money.

    • @ bob

      That could be right, but I don’t think Frank is doing this as a profit center. I would bet the more traffic/revenue the network brings in, the better for his own portfolio, but I can’t imagine that he is doing it to make a lot of money from his friends and other domainers. Maybe I am naive, but the minimal added revenue doesn’t seem worth the hit on his rep.

  20. I am trying to point my domains to Frank’s servers but the Registrar is rejecting them. The error message is “Unknown Domain”. I called the Registrar and they said the domains need to be registered within the server before I can point there. However I never had this issue before. Can anyone help?

    • @ Matheus

      If your domain names haven’t been approved by Frank, why would you point them to his server? If they have been approved, you should be in touch with him about the issue.

  21. @Elliot

    They have been approved and I am in touch with Frank about it. Sorry for not clarifying. I am asking for external help as we were unable to find a solution until now.

  22. @Elliot

    Yesterday, you wrote: “Just FYI, I can buy a bunch of trademark domain names and set nameservers to Apple…. doesn’t mean they will resolve, be monetized, and/or make money.”

    You wrote this when we were talking about all the low quality/reg fee domains contained in that list. But as Matheus Leite pointed out, since his domains were rejected, this proves that all those domains were already approved by Frank, not simply pointed to his nameservers without his consent.

  23. My domains have been explicitly accepted by Frank, but the Registrar doesn’t let me point there. I am not a DNS expert but it seems some Registrars (in this case, a ccTLD) do a more strict validation than others, which will let you point to Apple or anywhere else.

    Nevertheless there *is* some server-side DNS configuration which will work, as I never had any issues to point to any other parking company (even before adding the domain there), with this same Registrar. This is what I need to discover right now: what makes Frank’s DNS different than Sedo’s.

  24. Shane just wrote a nice article on the matter. Particularly, I’d like to point out this:

    “Amongst all the nice names moving to InternetTraffic, there are thousands of normal to junk names. Don’t get me wrong, I would love to own these 6000 names, is not exactly a category killer. For some reason people have this misconception that all Frank Schilling’s names are fantastic name. Frank owns a lot of junk too. But he makes 7 million a year parking them so evidently there are a few good names in there as well.”

    It’s true, he owns a lot of average quality domains, but it’s statistics: if you own hundreds of thousands of domains, they can’t be all category-definers.

  25. Hi
    Can anyone explain how could I redirect my names to InternetTraffic. Please help me.
    Regards to all of you

  26. Matheus some ccTLD like .FR and .DE require pre name delegation check.

    If Frank did not add those domain names into the DNS then Denic (German registry) will not allow you.

    The error you get from your Registrar if setup correctly is the error message from the ccTLD registry.

    You should check with the Registry in question what the error means.

    For example if Frank has his nameservers in the same subnet then it is just not gonna work for .DE domain names. I didn’t check, it is just an example.

  27. Rex, I give the web site you referenced about Frank zero credibility since it was registered less then 2 months ago.
    ICANN Registrar:

  28. I’ve sent an email to yesterday night, will look forward to get into the program.

    If it is true you need a portfolio making at least $1k/month, I’m in (or is it $1k/day???).

    Will keep you updated with stats and comments, if I can hopefully get in.

  29. Parking companies will have to think fast to overcome losing their 5 star domains parking with them, maybe such high quality parked names should be offered a higher percentage of the revenue. I am not a fan of parking coz my domains aren’t Frank qualified, I rather forward my domains to where they have a logo designed for and make an end user sale, I don’t need parking as much as they don’t need me as much as I make nothing in revenue per year from parking. But I’m happy with how Frank is trying to help out, very nice of him, thanx Frank!


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