Rick Schwartz’s blog post, “The REAL story behind the flowers.mobi purchase” gives us the story behind his purchase of Flowers.mobi in order to dispel several myths about the sale.
Rick made a calculated $200k gamble on the domain name, and if things work out, he will be handsomely rewarded. I guess its no more or less than me playing blackjack for a much smaller stake.
There are two cliches in action:
1) It takes money to make money.
2) The bigger the risk, the bigger the reward.
Sometimes you have to overpay today to get a good deal tomorrow.