Fabulous: Free Privacy & Better Security

FabulousI received an email from Fabulous this morning containing some great news for domain investors who use Fabulous as their domain registrar. Fabulous announced that they are offering two new features and additions that will benefit domain investors, one of which I had requested on my blog a number of months ago. Let’s discuss the two new features available to Fabulous clients:

1) Whois Privacy

Over the years, a number of people have asked Fabulous to provide privacy protection on their Whois data. While Fabulous allowed just a few domain names to have privacy in the past, they are now giving everyone privacy – for FREE. While the cost of privacy protection various from a few cents per domain name to several dollars at other registrars, there is no cost at Fabulous.

Every domain using the Fabulous Whois Privacy Service will be given a unique identifier, and all email and phone messages related to domain names will be automatically redirected to the domain owner. This is surely going to either cause other registrars to lower their prices considerably or risk losing domain registrations.

To show how popular this is elsewhere, just have a look at DomainTools’ Registrant Search Tool for “Whois Privacy Protection Service, Inc” which was found in about 2,131,377 domain names. Also, a search of Moniker’s “Moniker, Privacy Services” was found in 527,369 domain names. They are laying down the gauntlet with a popular added value service.

2) Fabulous Security Key

Basically the way the key works is that you will log into your account as per normal, using username and password. To activate the Security Key, you will go to the Manage > Security page, select “Fabulous Security Key”, then insert the USB device and click the button.

You can then select what areas of the account you want to protect with the Security Key. Once this has been setup, to gain access to those sections of your account (Sales, Transfers, Name Servers, Pushes) that are protected, you will need to insert the Fabulous Security Key, and click the button. The Fabulous system will verify that you are authorized to visit that section of the account and allow you to make the necessary changes.

With domain theft seemingly at an all-time high and reported on domain forums and elsewhere daily, this will give domain owners added protection over their portfolios. I don’t believe another company is offering a security system that is as comprehensive as Fabulous. (UPDATE: Name.com was first to market with this, and they have been offering a security key fob for the past several months). Not only will a hacker need to steal someone’s login and passcode, but they will also need to have the security key fob, making domain theft virtually impossible.

Incidentally, In December of 2007, I wrote a post called Registrar Security: A Call to Action, where I requested security key fobs at registrars. From my post:

I think a security key fob with a changing passcode (similar to what Paypal offers) could help secure a domain registrar account. I would pay a premium for this service, and I am sure others would as well. Having good security is a unique selling point that distinguishes some registrars from others. Having the best security system in place before competitors would certainly give one registrar a major competitive advantage. Most registrants wouldn’t want multiple security key fobs, so consolidating all domain names at the most secure registrar would be the most likely outcome.

This is great news from Fabulous, and domain owners will benefit.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. It’s true. We have been offering this since DomainFest this year (http://www.verisign.com/authentication/authentication-resources/case-studies/name/index.html). Elliot, I even gave you one of the credentials personally so I’m surprised by your comments here.

    I think it’s great that Fabulous has taken this step. I would love to see more registrars doing this, but honestly domainers very much had a “eh, that’ll never happen to me” attitude about it. It’s unfortunate that an ounce of prevention seems just too much for most folks in the industry.

  2. I also made a wrong assumption about how the security key works, and Mike from Fabulous provided more details, which I posted in place of my original assumption.


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